The cellular phone has changed the way many businesses handle advertising simply because it is easier to send an SMS message out to multiple customers. This of course is in direct contrast to billboard advertisements which reach people, but still require the individuals to get out and do something. The mobile marketing technique gives you far more options, especially now with the advent of smartphones.
The first type of mobile marketing you might consider is SMS messaging. The short message service has been around for many years, since the days of the old generation 2 cellular phones. This is a simple text message that has nothing to do with internet connectivity, and can easily be used to send an advertisement. This is a very basic method of advertising, and one that your customers are bound to see so long as they have signed up for it. Despite that, there are better ways to advertise on mobile devices.
The second best way of course would be to use push advertising which involves placing advertisements in applications, or even on the home screen of the smart phone. While this might seem to be a bit intrusive, most smartphone users never actually notice this form of mobile marketing. That being the case, this is a great way to utilize screen space.
There are a few other ways to advertise on the smartphone, one of them is through applications. There are a number of free games available on mobile devices, from Fruit Ninja, to Angry Birds, to a plethora of unknown yet rather fun games. Because mobile phones are usually connected to the internet, the advertisements can be updated at any time. A great example would be a game like Fruit Ninja where you finish a round and are presented with an advertisement which you must watch before continuing. Because of the game’s addictive nature, users are almost guaranteed to watch the ad so that they can continue.
Another method of mobile marketing on smartphones would be a quick response code, also known as a QR code. the smartphone will of course need to have the right application installed, but this allows the phone to scan a 2D image into the phone, and the data stored within that image will send the user to a webpage, or even a social media page. These QR codes can be placed in a number of different locations, for example, you might find them on a sidewalk advertisement, or you might even find them at your table when you eat at a fast food restaurant. There are so many ways to utilize mobile marketing today!
As a business, you must be prepared to make use of the new methods of mobile marketing, and of course the ability to sneak them into popular applications. Our world is changing significantly, and the methods of advertising are becoming more and more diverse. Ads are becoming more personalized, more convenient, and one touch ordering is finally commonplace. It’s time to embrace the mobile world and advertise like never before.
More keywords: Mobile Marketing, Billboard Advertisements, Mobile Devices, Cellular Phone, Mobile Phones, Advertisement, Smart Phone, Mobile marketing, Marketing, Mobile device, Business, Apple Inc., Mobile app, Mobile phone, Twitter, Advertising, Chief marketing officer,
Advertising has traditionally entailed the creation and dissemination of promotional content that, one hopes, will attract the interest of new customers while also building a professional and wide brand image and awareness. Hopelessly inefficient, this form of advertising has been largely replaced by the rise of targeted advertising – helped along by big data sets […]
Most of the startups just look at paid advertising as an Avenue to bring visitors to their website. The problem is that paid advertising requires you to spend a consistent amount of money. On the other hand, when you’re looking at SEO, you would realize that the cost of running SEO campaign is much lower. […]
When you’ve started up with a product and you want to reach a much larger scale with, you are for sure going to choose something that is of a larger scale itself to promote it right? So when people launch a product or an item online the prime goal for it, is to be able […]
There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]