The retail industry often requires creative ways to market their products and services to their customers. They often use CRM (Customer Relationship Management) solutions and other cost-effective marketing solutions that help support their traditional marketing channels. Recently, many businesses have understood the importance of using mobile marketing tools including Bluetooth advertising, text marketing promotions, and bar-code coupons as an effective solution to generate additional business and greater profits.
The retail industry is by far in the greatest position of fully benefiting from mobile marketing strategies. They are the ideal candidate for quality promotions by sending advertising to mobile users.
An effective mobile marketing strategy provides the opportunity where the retailer can generate leads and enhance their customer service, all while still disseminating crucial information at a moment’s notice. One of the more important factors of effectiveness of mobile marketing is that it happens discreetly, and without a heavy hitting impact.
The actions of mobile marketing strategies takes full advantage of the oven flow of any retail business. It is so successful at what it does, that it can actually manipulate the behavior patterns of the customer, or potential customer.
When the company posts a CSC (Common Short Code) they can easily generate leads. They can entice the customer with a discount anytime the mobile user returns a text to the company number. The mobile user will automatically receive a valuable reply text that contains the business coupon that can be presented, using the smart phone display screen, to the cashier at the retail company.
Another effective advantage of social mobile marketing promotion campaigns is that they create a well-developed one-on-one relationship with any potential or existing retail customer. It helps to build a list of customers that have opted-in. The generated list can then be used effectively for directly marketing to that customer, now and in the future.
As soon as the customer’s mobile phone number has been added to the system, a customer profile can be quickly created. In the future, the details that are contained within the customer profile can be utilizes an effective tool for marketing to that customer in a very specialized and personal way.
There are other effective tools that can help to enhance the customer’s experience. This includes allowing them instant access to pertinent information they require, at the exact moment they need it. As an example, the retailer can attach a barcode on the back or front of the item’s price tag.
Once the customer snaps a photo of the item’s tag, their mobile phone can use technology to retrieve information from the retailer’s SMS-CRM system. This will provide detailed information about the product, along with other available colors, sizes or accessories that can be used to match that outfit or product.
Additionally, the technology can be used as an effective tool for reminding customers and potential customers of any upcoming sales, and the date when it will begin. In addition, the retailer can use mobile marketing to offer discounts on the products until every item has been sold.
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