If you are out and about, whether it is shopping or perhaps you are taking some time for lunch and are eating out, it is very evident that we have all become dependent on our mobile phones. While it is true that there are still those who use a flip phone, the abundance of smart phones of some kind is evident.
A smart phone could be classified as a phone that is capable of having Internet capability, and also had the ability to send and receive email. Because of these capabilities a field of marketing has opened up that is unprecedented. Just watch people when their phone rings, beeps or belches. They drop everything that they are doing at the moment, and pay attention to the phone above everything else, at least for a moment.
It is this attention that marketers want. It is just enough to get a pair of eyeballs on an ad, a message, a referral, or on an email. At sometime a person may come back to it and give it some consideration. This is the concept called mobile marketing, that is marketing to people that have mobile phones.
I remember an old cartoon strip called Dick Tr
acy. Dick Tracy was a cartoon detective that was a sort of comic book hero and had all kinds of adventures saving society from the bad guys. Dick Tracy and his cohorts used a two-way wrist radio, located on his wristwatch. I thought then that the two-way radio would really make sense because it would be a great way for people to communicate.
We are there now. Not only can we just communicate, but we can text, send email messages, send videos, take a picture and send it, and log into the Internet. All of these tasks can take place in the space of about 5 to 10 minutes. This is how mobile marketing is capitalizing on modern technology.
Imagine that you are shopping and you would like to find a place to eat lunch. The type of restaurant you would like to visit for your lunch is a sub shop. So, you take out your smart phone and log onto the Internet. You punch into the search engine and type in the words, “Sub sandwiches Toledo”, or whatever town you happen to be in. The search engine finds a list of restaurants near to you, with phone numbers and a map of how to get there.
The restaurants that have taken the time to optimize their local listings will be the ones that you will consider when you want to go have lunch. People are using this method to shop and find the stores who have the goods and services where they happen to be at the moment. They can inquire about the store, and then plug in the built in GPS from their smart phone and it will take them there.
Companies who have not programmed their location to be picked up by the mobile marketing concept are losing business to those who have. This is not the wave of the future; this is the wave of now.
Related articles from around the web:
Similar content: Dick Tracy, Mobile Marketing, Smart Phones, Smart Phone, Mobile Phones, Internet Capability, Dick Tracy, Apple, Comic strip, Smartphone, Marketing, Mobile phone, IPhone, GPS,
Image credits:
Dick Tracy (Photo credit: Wikipedia)
Color guide for Dick Tracy (March 8, 1970) (Photo credit: Wikipedia)
How to Effectively Target Your Marketing
advertising has traditionally entailed the creation and dissemination of promotional content that, one hopes, will attract the interest of new customers while also building a professional and wide brand image and awareness. Hopelessly inefficient, this form of advertising has been largely replaced by the rise of targeted advertising – helped along by big data sets […]
Why SEO is Important for startups?
Most of the startups just look at paid advertising as an Avenue to bring visitors to their website. The problem is that paid advertising requires you to spend a consistent amount of money. On the other hand, when you're looking at SEO, you would realize that the cost of running SEO campaign is much lower. […]
Top 10 Free Sales Tools from Google to Friday CRM
When you've started up with a product and you want to reach a much larger scale with, you are for sure going to choose something that is of a larger scale itself to promote it right? So when people launch a product or an item online the prime goal for it, is to be able […]
The Importance of Internet Marketing for Your Business
There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]