It was not that long ago that shopping online was a totally new concept. Back then, digital media, social media, podcasts and mobile marketing had not even been conceived, or even dreamt of. It was back then that many businesses were totally focused on creating the next big promotional advertising campaign that was going to happen on radio, television, or on banner ads on the Internet.
However, those days are long gone. The new technology revolution has brought in a long list of vehicles that are effective at promoting all types of goods and services. The companies that are left behind are doing everything they can to get back up to speed.
So exactly why should a marketer even care about mobile marketing? And if they can figure that out, exactly what do they need to do to get started?
Without a doubt, mobile technology is the easiest solution for getting right up and close to your customer. There is no other device used by individuals that is as personal, and pervasive and making a direct connection with the consumer. This is because the opportunity happens on their smart phone, which is always within proximity of the consumer. p>Any successful marketer will quickly understand about the leverage that smart phone technology offers in an advertiser’s world. Individuals that can garner the power of mobile devices stand the chance of being a tremendous enabler.
In the future, the power to determine how to locate a target consumer will rule the world. Mobile marketing now has the ability to push all types of marketing strategies and promotions directly to the consumer in an instant. This means providing them a message, or a coupon, where they can gain an advantage over the consumer standing next to them.
It was only a few years ago that studies indicated that every American spent at least 2.7 hours of each day socializing using their mobile phones. In fact, that was well over twice the amount of time that they spent consuming food, and 10 times as much as drinking beverages.
Right now, three quarters of every individual that lives on the planet has a mobile phone, and at least half of those have a direct connection to the Internet. Mobile technology is truly a valuable tool that can enable any marketer to gain instant access to their consumer base at the right time, and in the right place. It is one of the only effective ways of getting directly to the right person, whenever the company desires.
There is a certain physics of media that indicates that it is a new channel and a wave of the future. It is an effective tool for understanding how to make the best use of the consumer’s media habits. An effective and successful marketer will understand how to launch a campaign that is much different than what was done just a decade or so ago.
Mobile marketing can create huge amounts of success for any business that can take full advantage of social network sites, pushing notifications, and finding effective tools for drawing the attention of their customer base.
Related articles from around the web:
More topics: Mobile Marketing, Mobile Marketing, Mobile Technology, Mobile Technology, Marketing Strategies, Social Media, Mobile Phones, Digital Media, Technology, Mobile Devices, Mobile marketing, Marketing, United States, Smartphone, Consumer, Advertising campaign, Digital media, Online shopping,
Advertising has traditionally entailed the creation and dissemination of promotional content that, one hopes, will attract the interest of new customers while also building a professional and wide brand image and awareness. Hopelessly inefficient, this form of advertising has been largely replaced by the rise of targeted advertising – helped along by big data sets […]
Most of the startups just look at paid advertising as an Avenue to bring visitors to their website. The problem is that paid advertising requires you to spend a consistent amount of money. On the other hand, when you’re looking at seo, you would realize that the cost of running SEO campaign is much lower. […]
When you’ve started up with a product and you want to reach a much larger scale with, you are for sure going to choose something that is of a larger scale itself to promote it right? So when people launch a product or an item online the prime goal for it, is to be able […]
There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]