Social media is the newest way for you to start reaching out to your customers, if you have a small business. Social media can be form of marketing that really helps you reach your customers, and what's more, it can help you reach all the people in their networks. And it does it for free. That is why you need to concentrate your efforts on building loyalty through social media. Here are some ways you can do that by communicating with your customers.
The first thing you have to do is to make sure that you are sharing information worth sharing. If you aren't doing that, you need not bother using social media at all. Think about your own use of social media. Do you follow someone who has nothing to say? Do you share the links of someone who doesn't post something you are interested in? Of course not.
That's the reason you need to think seriously about what you're doing in social media. You can't expect success if you have no idea why you are using the sites in a professional capacity. If the only reason you're on social media is because someone told you to get on social media, that doesn't count as building relationships. You need to get back to the drawing board and think about your customers and how you can reach them.
Have contests and drawings. Everyone loves a contest, and there's no better way to excite people than to tell them you'll give them something for free. This can be a fun way for you to get to know your customers. For example, ask them to post a video using your product. You can learn a lot about your customers this way, and they will love getting involved.
Use a call to action in all your postings. Ask for retweets and shares. Don't overdo it, but make sure that you always have a goal when you post, and that you always look for opportunities that your followers and fans can share your information.
Retweet and share information yourself. If your followers and fans are posting things that are relevant and interesting, return the favor and make sure that you share that information with everyone. They will get a kick out of it, and be more willing to interact with you in the future.
Ask for feedback. This can be a really great, easy way to know what your fans and followers are thinking, and they will think it is great that you want to know their opinion. A lot of companies don't bother to do that, so you stand apart from the pack.
Now that you have read this article, you should have a better understanding of how you can stay in touch with your customers and prospective customers through social media. Social media offers you a lot of different opportunities. You simply need to be able to make the most of those opportunities, and if you use the information here, you will be able to.
Related articles from around the web:
Similar content: Social Media, Social Media, Share Information, Social media, Twitter, Customer, Facebook, LinkedIn, Social media marketing, Business, Brand,
English: Stephen Monaco speaking about Social Media Marketing (Photo credit: Wikipedia)
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
It's very easy to get involved in social media marketing. After all, using the sites is free, and most people are familiar with the sites because they use them personally. In fact, social media marketing is a great way to communicate with customers, because most people belong to at least one social media site. However, […]
Do you use social media to promote your brand? You should think about launching a social media marketing campaign to make your brand more accessible. If you need help with this new campaign, you should review the following article. Learn more about your audience and their relation to social media. Some target groups are not […]
No matter which way you look, there is someone taking advantage of social media marketing. It started with myspace in the 90's, and eventually it evolved into Facebook, the social network that would go on to define the world. There have been a few intermediate social networks, such as MyYearbook.com, though these never actually made […]
Facebook is by far the most popular social media site out there. A movie has even been made about the founder. That is why it is a perfect place for you to market your business and interact with your customers. However, it can be a challenge to interest people when your page first goes live. […]