When it comes to bettering your website, there are few techniques as powerful as search engine optimization. When done right, you will bump your site up on the search engine results page and therefore find greater traffic comes to your site. If you want to learn how it's done right for small business, this is the article for you.
Search engine optimization isn't restricted to your website. In fact, optimizing your social media profiles is a must. That means completing the “About” section of your page fully, including the same keywords you use on your website. On Facebook, you must include your address to ensure that people who do local searches are able to find your company. Also, be sure to link to your social media profiles from your website and from your profiles back to your website. This ensures that they are getting “link juice” from each other, bettering their ranks on search engines.
Not only should your “About” section include keywords, but your content as well. From descriptions on pinned items on Pinterest to your Facebook updates, try to work the words in naturally. When you post anything on your site, be it a blog post or a new article, link back to it from your social media accounts. If you are able to post it to Twitter, you will find that Google adds that page to its search results more quickly than if you didn't “tweet” it. Also include the name of your business in your social media posts as it will link the keywords you put in the content with the name of your company.
How high your website ranks on search engine results pages depends on how many people link to your website. You should set up link exchanges with other relevant sites, such as your suppliers or even forums where people who buy your products post. Don't forget that Facebook “Likes” and comments, Google+ “+1s”, Pinterest repins and Twitter retweets all count as backlinks, so the more share-worthy your content is, the better your rank will be.
I once heard someone state that “Google loves Google+ most of all”, and they couldn't be more right. If you want a good rank on Google, create a Google+ account for your business. Fill out the “About” section in full, and don't forget your keywords. You can put links in your profile as well, so link to your Twitter, Facebook and website for great backlinks. It will take you no more than ten minutes a day to ensure your Google+ is optimized so that Google easily ranks your pages nice and high.
With these tips in mind, you should be able to quickly alter how your website functions in order to better its ranking on search engine results pages. It won't be hard for you to make those changes, so begin the project today. Once your income increase, you will be so glad you took the time to learn all you could about search engine optimization!
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