What Is Search Engine Optimization

Search-Engine-Marketing Marketing is a common and necessary practice in every business. Since the explosion of the internet, almost all businesses demand a presence on the internet. It is wise to, therefore, have an effective marketing practice on the internet. Search engine optimization, or SEO, is such method of increasing a business, or a web site’s visibility on the internet.

Search engine optimization will aim to increase the visibility of a particular web site by understanding how search engines work. People tend to type in specific set of words or phrases when looking for something on the internet. Search engine optimization will try to promote a web site by making it appear as a relevant and highly sought out result for those key words.

Search engine optimization is done through a variety of methods. Typically the web site will have to have highly relevant content that matches the key words that people will be searching for. They may also want to have relevant links to the web site, whether it is in bound or out bound (also known as backlinks), links with other reputable web site can increase the relevance of a web site, thereby making backlinks a valuable tool.

Search engines aim to deliver a satisfactory experience to their users by providing easy and relevant search method and results. With increasing search engine optimization practices, search engines are facing adulterated results that have Search Engine Land Logo #1been “optimized” for visibility yet lack relevance. Search engines have algorithms that automatically calculate and score a web site’s rank, its relevance to certain keywords based on its content.

Search engine optimization services are savvy to the search engine algorithms and may apply short cuts and tricks to optimize their customer’s web sites without having legitimate content. The search engines are also savvy to such practice and are finding ways to perfect their algorithms to overcome such SEO short cuts and tricks. This is a constant, on going battle and rivalry between SEO practitioners and search engines and their respective clients, the web site owners and users.

Not all search engine optimization practices are frowned upon by search engines. Search engines just want to deliver the best, most relevant search results to their users (so that they will continue to use their search engines). If a search engine optimization practice actually makes a web site relevant and high ranking with real content that the users are looking fSearch Engine Land Logo #2or, that provides the ideal situation for the search engines, their users, and the optimized web site.

A legitimate practice of SEO that delivers real results is known as white hat SEO. Because the contents of a web site will be optimized to match what users are looking for, the results of white hat SEO will be long lasting. Black hat SEO, on the other hand, may use short cuts, gimmicky tricks and even deception. Because the strategies of a black hat SEO may be tricky, search engines may even penalize the use of such deception by removing the web site entirely from their search results.

As long as there is internet in the free market, there will be a constant on going rivalry of search engines and search engine marketers to increase relevance and optimization. In the mean time, users need to be weary of falsely optimized results if the search engines have not yet caught up to them.

Resources:

Related searches: Search Engines, Seo, Seo, White Hat Seo, Relevant Search Method, Search Results, Relevant Search Results, Search engine optimization, Web search engine, Website, Spamdexing, Business, Marketing, Google, Mathematical optimization,

Image credits:
Search-Engine-Marketing (Photo credit: Danard Vincente)
Search Engine Land Logo #1 (Photo credit: dannysullivan)
Search Engine Land Logo #2 (Photo credit: dannysullivan)

NetMarketZine is an officially authorized and remunerated associate for recommending high quality products found on this website. Links on this website may be associate links which means if you click on a link of a recommended product, I/we may receive monetary compensation. However, this does not affect any unbiased information presented on this website. The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com. Additional affiliate programs and networks may include Avantlink, CJ, Clickbank, Walmart, BestBuy, AliExpress, and others.

You May Also Like These Topics...

Comparing Business VoIP Providers

VoIP has easily replaced the traditional landline. A lot of business owners prefer to use VoIP services and save huge amount of money that would otherwise be spent on efficient communication. Every business depends on internal and external communication to grow and VoIP makes it possible for the business to reach its potential with cheap […]

The Importance of Internet Marketing for Your Business

There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]

5 Basic Principles of Online Reputation Management

Selling online is a challenge as there are a number of things that a seller needs to be careful about. The most important among these is maintaining their online reputation. This is easier said than done because the business has unsatisfied customers and rivals to deal with. They keep a close watch on the business […]

What is Ariba?

SAP Ariba, is the modern business marketplace, where purchasers and sellers enjoy the freedom of finding one another and executing business on a distinct platform. It enables suppliers with the capability to undertake bids, catalogs, and invoices. In the same way, it enables buyers with the ability to look out for suppliers, obtain goods and […]

Tags: , , , , ,
Previous Post

Using Neuro-linguistic Programming For Internet Marketing

Next Post

Five Simple Tips For Search Engine Optimization Success

Leave a Reply

0 Shares
Tweet
Share
Share
Pin