When it comes to locating a website, there are few easier methods than using a search engine. That means most people will do just that to try to find your site if they are looking for what you have to offer. Using search engine optimization will ensure that they find you, so read on to find out more.
It is important that you keep your list of key phrases for every page short. Brainstorm a huge, comprehensive list, and then choose the phrases which best describe what that page has to offer. A shorter list will be easier to research, so try to keep your initial choices down to around 50 or less. Once you whittle it down further, you should be left with between five and 20 phrases to choose from.
Once you have your large list, use Google Keyword Tool to narrow it down. Check out which keywords are often searched, but are under represented by your competition. As you do this, you will find your list quickly whittles down to just a few options, and those will be easy to fit into your content. Be sure to choose phrases which sound natural in the text so that it doesn't appear like you are trying to game the system.
If there is a key phrase which applies to the content of your website, it is a great idea to include it in your domain name. For example, if you sell sports memorabilia, “JoesSportsMemorabilia.com” will bring you great SEO results. Search engines love to categorize your website based on your URL, so including your main key phrase will do wonders for your results if that phrase is searched on. While you can't do this for every page of your website, you can also include the main key phrase for a secondary page in the file name, such as “white_sports_socks.html”.
Be sure to stay on top of your keyword density when creating content. You shouldn't go above two percent, which means your keywords should not take up more than two percent of the entire page's text. If you go over this maximum, you will find that the text doesn't read naturally and instead seems to be stuffed with your keywords. Not only will your readers notice this, but so will Google, and you will be punished accordingly.
Be sure to include your keywords in your titles, HTML tags and text content. Link anchor text should also include the keywords for the page being linked to. On top of that, create a sitemap which includes links to all of your pages which use the main keywords for that page as the link anchor text. You don't want to overdo it, but if the right keywords are chosen, they will help readers understand what they will get when they click the link anyway.
When it comes to being successful online, you must have a website which is easy to find. If you use the advice found in this article, you will better your sales and begin to turn a profit. It's all about the search engine, so get to work making your site accessible.
Related articles from around the web:
More topics: Search Engine, Search Engine, Search Engine Optimization, Google Keyword Tool, Phrases, Google, Web search engine, Anchor text, HTML element, Search engine optimization, Keywords, Website, Uniform resource locator,
2014 GRAND NATIONAL ROADSTER SHOW (Photo credit: ATOMIC Hot Links)
Live To Ride (Photo credit: DaveWilsonPhotography)
Comparing Business VoIP Providers
VoIP has easily replaced the traditional landline. A lot of business owners prefer to use VoIP services and save huge amount of money that would otherwise be spent on efficient communication. Every business depends on internal and external communication to grow and VoIP makes it possible for the business to reach its potential with cheap […]
The Importance of Internet Marketing for Your Business
There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]
5 Basic Principles of Online Reputation Management
Selling online is a challenge as there are a number of things that a seller needs to be careful about. The most important among these is maintaining their online reputation. This is easier said than done because the business has unsatisfied customers and rivals to deal with. They keep a close watch on the business […]
What is Ariba?
SAP Ariba, is the modern business marketplace, where purchasers and sellers enjoy the freedom of finding one another and executing business on a distinct platform. It enables suppliers with the capability to undertake bids, catalogs, and invoices. In the same way, it enables buyers with the ability to look out for suppliers, obtain goods and […]