How To Make Trade Shows Work For You

Is the price of a trade show worth it? There are many factors for calculating this. The expenses of displaying your services and products in a trade show can be on the high end. Hence, you should consider the kind of trade show you want to participate in, what exactly you intend to gain from it, and the proper calculation of the return on investment.

If you’re looking for exposure on an international or local level, trade shows can actually be a superb platform. There are some trade shows that have better outcomes than others.

Tips to keep in mind

Choosing the right trade show

As trade shows are expensive, it is essential to choose the right trade show for your business and industry. Ask partners and peers where they showcase their products and services. Contact different trade associations and get valuable information about their shows and if they could recommend venues for specific kinds of industries. Trade associations are very helpful when it comes to getting information about different markets and business segments.


Research is another important point to keep in mind. Track and research your competitors. Check the shows your competitors are attending. Keep an eye on what they are doing and where they invest. If you have an established competitor that keeps on appearing in a particular trade show year after year, this is something you should be looking into, as the competitor is obviously finding it profitable.

Check the list of attendees

Before a trade show starts, it’s important to check out the list of attendees. Identify the main people like the big-ticket buyers and partners, and try to contact them well before the show. Invite them to dinners or meetings that would help establishing your relationship. Another point to note is to try and make your offer enticing as attendees always have way too many offers pushed before them during the show.

Make Contacts

Trade shows offer a great platform to meet new people and networks. Try and get a few people along with you, so you have time to stroll around while you to talk and meet others. Put on that smile, take some business cards, and go network during the show. You never know where those contacts could take you later on and help build relationships that would be beneficial for your business.

Be Creative

In the beginning, new entrepreneurs in their first trade shows can get lost, and therefore, it’s important to have good planning done ahead of trade shows. Work on promotions that build up some curiosity and buzz around you and your business. Get a little creative and don’t be afraid to be adventurous. Try out new ways that will help you standout in the crowd like an eye-catching stall decoration. This will help a great deal in attracting the right links.


One of the most important things to consider is return-on-investment. Trade shows are a nice way to help you with traffic, sales, leads, and so on, but you need to keep track of all expenses to ensure a positive ROI.

Trade shows have its advantages and disadvantages. It’s important to consider your options, strategies and the type of show you’re attending. If you plan carefully, these could be one of your most profitable marketing tactics. Check here for more on business, loans and financial help.

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