Nowadays, we live in a mobile world. More and more web traffic is being pushed through mobile devices, and therefore more and more of your customers are finding your website through their phones!
Whether you have a dedicated mobile version of your website or only one version for everyone, here are some ‘mobile best practices' that you can use to make sure that all of your mobile traffic is getting the best experience possible.
1 – Make sure that the layout is clean and simple, coded to be clear on the widest range of mobile devices possible. One of the most difficult things about viewing complex websites on mobile devices is trying to get them to display correctly, or at least in a way that makes all of the information contained in the site available for reading on the mobile device. By ensuring that your website (or at least the mobile version of your website) employs a clean design, free of flash and overwhelming graphics, you ensure that the important part of the website – the information – is available to mobile users.
2 – Make sure that your phone number is prominently displayed, and has ‘click to call' functionality. The main purpose of many of the mobile visits that your website receives will simply be to find a way to get in touch with you. Many mobile users will have a specific question about your establishment that goes beyond the basic information, such as your location or hours, that can be found right there on the site. By making sure that your phone number is easy to find and can be dialed with just one click, you make it easy for mobile users to get their questions answered – which naturally leads to them coming into the establishment and spending money there!
3 – Think about what kind of information someone searching for your business on a mobile device would want to know, and be sure that information is easy to find on your site. When people search on a mobile device, they are most often looking for information that will assist them in coming into the establishment – ie, directions, parking information, phone number, and hours of operation. By making sure they can get this information easily, you give yourself the best possible chance of having them come into your establishment!
4 – Offer special coupons or incentives to customers who find you on their phones. By making the customers who access your site with their mobile devices feel special, and by affording them special deals and privileges, you instill in them a feeling that you value their business. This will keep them accessing your site as often as possible, and coming in to your establishment as often as possible, as well.
By implementing these four simple mobile marketing strategies, you will ensure that you are able to build a large and loyal mobile customer following.
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