You may have heard of many of the current social media sites and you probably know that they are designed to help people stay in touch with other people. What you may not realize is these social sites are also tremendous marketing tools. Here's a few tips on how you can use social sites to reach millions of potential customers.
After you have your social site set up, you want to attract people. The only legitimate way to do that is by providing outstanding content that people will want to share. Nobody can tell in advance when something will go viral. If you check the charts at the most popular video sharing sites, or visit popular image sharing sites, you'll see that people tend to share different types of things from one day to the next.
One thing, however, that many viral posts have in common is that they are entertaining and fast paced — making them easy to share. Remember that you are operating a business and therefore you must develop a business strategy. Everything that goes on your page should be thought out. Develop posts that are fun and fast paced — but with a purpose.
For example, try asking your readers to participate in a quiz, game or activity. Post the questions on your social page, but put the answers on your blog and provide a link. The same thing can be done with word games and trivia quizzes.
Another idea might be to post a large number of photos on your blog. Put one or two of them on your social site. Let your readers know that more photos may be viewed on your blog — and then provide them a link to take them there. Other popular posts that stand a chance of going viral are top 10 lists, best of lists, 10 worst lists, and things like that. Put one or two examples on your social media page and then send readers to your blog to see the rest.
Does your social media site have a survey maker? If so use it! Your questions may be business related, but they should also be light and fun. You might ask readers what they'd like to see from your company in the future. Ask the questions on your social page and then put the responses on your blog — with a handy link your readers can use to get there.
Social media is all about getting together with people and collaborating on things. Just remember, people go to social sites to have fun, not read ads. As long as you keep the information on your site light and fun, there is a good chance it will be shared. A handy rule of thumb is to start the fun on your social site and finish it on your blog.
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