Social media marketing is one of my favorite forms of marketing. That wasn’t always true because in the beginning I didn’t know what I was doing. Like many marketers, I thought that marketing on social media was just about posting links and telling people to buy your products. I was gravely wrong and I wasted many months marketing in that ineffective style. I think that I suffered with social media marketing because it was more of an after thought. I was making money in other arenas so I didn’t put much work into it. I’m glad that I eventually decided to figure it out.
Not to toot my own horn or slap myself on the back too much, but I am great when it comes to marketing theory. I’ve studied a ton psychology over the years and in recent years I’ve been studying more about the psychology of marketing and sales. I’ve learned so much from studying this that I incorporate what I’ve learned into all my marketing campaigns. I have also creating my own marketing theory that I apply to my marketing efforts. I really love trying to figure what the market needs and how best to deliver it to them.
When to comes to social media, the market is looking for entertainment and information. I can’t always give them entertainment but I can give the good information in an easy to digest form. The majority of my social media efforts is based around sharing info. I don’t share notes or huge blocks of text. I simply state a problem, why people suffer at it, why they can continue to suffer at it, and how to solve that issue. I am very succinct with it and people appreciate it.
Also, to vary my message, I use videos to explain the concepts and the solutions. I even hire other people to do the video. I always lead in with text about the problem and the solution. I have found this to be a great way to market on social media platforms. Everyone loves videos and you can make a good video go viral within a few days. That is the gift on the internet, being able to reach masses of people with a click of the button.
I always try to hit the fundamentals and the emotional side of an issue without being overly sappy.
As you can see, social media marketing is a great was to earn money and it’s a great place to market. Marketer who invest the time on quality content with reap the greatest reward. I didn’t start making money until I focused on quality content. Quality content gets shared at fast rates, which equals more money for me. I also focus on what issues people have in life, why they have these issue and how best to solve them. This is how you master social media and build a great reputation for sharing interesting informational things that people can actually use.
More topics: , , , , , ,
Advertising has traditionally entailed the creation and dissemination of promotional content that, one hopes, will attract the interest of new customers while also building a professional and wide brand image and awareness. Hopelessly inefficient, this form of advertising has been largely replaced by the rise of targeted advertising – helped along by big data sets […]
Just like the company website, it is important to use social media sites for promoting the business. There are effective tools that any business can use to advertise the company website that will increase traffic to the site, filled with like-minded individuals. In the last few years, social media networking sites have created a sea […]
Social Bookmarking could be one of the best things that ever happened to websites and blogs. Basically Social Bookmarketing sites allow users to create a set of content bookmarks. These bookmarks are organized by tags, which are (usually) arbitrary words or phrases the user can assign to content. This gives the user a way to […]
Marketing through social media is all about connecting with your customers. Social media has made it possible for the ordinary consumer to directly interact with the merchant. This has helped many companies strengthen their relationship with their customers, thus increasing customer loyalty. You can use social media marketing in improving your business as well. Read […]