Search engine optimization or SEO is the process of building back links to your website, in order to make it rank higher in the search engines. If your website does not rank on the first page of Google or other search engines, it would be impossible for you to make money using this website. You have to promote this website using search engine optimization techniques to get it to rank higher in organic search results.
Search engine optimization could be done in two ways. One is on-page optimization, while the other is off-page optimization. On-page optimization is about modifying the title tag and meta description of the website to include the primary keyword that you are targeting. This is rather simple and does not take much time. But, off-page optimization is a cumbersome process and it would mainly target the back link building process. You need to build back links to your website in order for the search engines to rank your website higher in their search results. A back link is a vote in favor of a particular website and the search engines count it as such.
There are several methods to build back links to a website, in order to rank them higher on Google and other search engines. Quality and unique content are a must for a website to get good rankings on search engines. Without good content you would not have any traffic to sell your product to. Duplicate content is being marginalized by most search engines and websites with duplicate content would be penalized, most of the time. Always ensure to include engaging content to attract customers to your website and make profits by selling your products and services to them.
Article marketing is one effective technique to build links to your website. Write unique articles and forward them to online article directories with a back link to your website in the resource box in the article. This would make Google give your website favorable points and rank your website higher in its search results.
Posting quality content on high quality social networks is another effective tip to enhance your website presence in the search engines. You could link to your website in the article body that you are posting to the social network sites. This is a quality back link in the eyes of Google and other search engines.
Social bookmarking your website is one of the most effective techniques to rank your website higher in the search results. It is a high quality back link in the eyes of the search engines.
Directory submissions are another form of back linking method that is effective in increasing your website presence in the search engines. Submit your website to high PR directories on the internet. Use directories that are relevant to the topic of your website.
The above tips are effective in increasing your website presence on the net. But, remember to always provide high quality content when submitting them to various platforms across the World Wide Web.
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