If you're really serious about starting to sell things online, or even if you just have a website you want people to see, you need to be thinking about search engine optimization, or SEO. SEO is the best way to get free traffic. You just have to do a few set up tasks, and periodically maintain and improve the system, and you'll discover that SEO can be helpful to you for years to come.
First, you need to make sure that you understand what SEO is. Search engines send out crawlers to every site to see how relevant they are for whatever keywords which seem to prominently feature on the site. Then, the search engines look for links that lead back to a particular site to see how much support the site got. Putting those things all together, the search engine results listing pages are ordered according to how the search engine analyzes that information.
Now that you know a little bit about what happens to make SEO so important, you can start taking steps to make sure that your site is properly indexed by the search engines. The first step is to make sure that you use keywords in your content. Do not overly use the keywords; remember, they are just words that people are searching for. And people will read your content as well, not just the search engines. Don't sacrifice coherence for page rank.
Next, you need to make sure that you are getting your site linked to. A good way to accomplish this is to make sure that you can write articles that are published on other sites. That way, there will be a link from their site to yours.
Another idea for getting links back to your site is to get a few other sites yourself, and to send links back to your own site. That is known as the wheel and spoke method. There is some controversy over whether it is ethical to have your own sites pointing back to your main site, but that is debatable. The truth is of course, that it happens. You must decide what you are comfortable with doing.
In addition to getting backlinks and working on keywords on your site, it's a smart idea for you to make sure that you label photographs on your sites using keywords. Most people do not do this, not realizing that search engines are indexed as well as other content on the site. If you put keywords in the titles of your pictures, you will be beating out a lot of your competition, because not many people think of it.
If you can get yourself to the first page of search engine results, you are in good shape. Your SEO plan is working. Make sure you use all the information in this article to help you to better understand SEO and why it is important to anyone with a website on the internet. And keep working on your SEO. The job is never done, even when you've gotten pretty far.
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