If you have a business online, no doubt you have tried article marketing, banner advertising, emailing marketing and blog guest posting. However, if you really want to scale your business then it is time you invested some time to understand why mobile marketing might be the way to go for your future promotional needs.
What Is Mobile Marketing? In a nutshell, it is the ability to market ads to people using mobile devices. For instance, when searching the web you may come across a website. At the bottom of the page is a small ad. If you click the small banner ad, it will take you to the landing page of the advertiser.
This type of marketing enables advertisers to communicate and engage with their target audience in an intuitive, interactive and highly relevant manner. One of the key benefits of mobile marketing is the targeting in my opinion. You can choose to only target men, in Canada, age 30 to 50. Upload your ad and that population is immediately made aware of what you have to offer.
There is nothing better than being able to get in front of your crowd with a clear message. Normally, in advertising you are chasing customers. With this new school of advertising you no longer have to hope to get the ideal customer.
Before moving on I would like to point out one other thing. Mobile marketing is done on mobile or smart phones and wireless handheld devices. What are wireless handheld devices? Typically, you would think of Samsung tablets, iPad or net books. However, just keep in mind, the focus of mobile marketing is on the mobile phone and smart phone.
Why Market To Mobile Users? Well, there are about seven million people worldwide. The mobile phone is more important than a toilet to some people. Only four and a half billion people have access to a toilet, but six billion people have access to mobile device.
Is Mobile Marketing A Good Business Decision? I would say yes. As I already mentioned there are billions of potential customers waiting for you to sale them your products and services. Also, if your competitors have not tried mobile marketing it is just a matter of time. So, why not beat them to it and gain a large market share.
We live in a ‘right now’ society. With this type of marketing campaigns are simple to create. Your messages are delivered to recipients within seconds. You can reach out to people globally.
People keep their cell phones with them all of the time. When they go to bed at night most people check their phone one last time before placing it on their bed stand. Your message is always within arms length of your customers.
Whether we like it or not mobile is the future and, for a limited time, has the least amount of competition for users online. However, this is not going to last. According to recent surveys, it is expected that money spent on mobile marketing is going to double every year for the next few years.
Related articles from around the web:
Related searches: Mobile Marketing, Emailing Marketing, Banner Advertising, Article Marketing, Mobile Devices, Mobile Phone
Advertising has traditionally entailed the creation and dissemination of promotional content that, one hopes, will attract the interest of new customers while also building a professional and wide brand image and awareness. Hopelessly inefficient, this form of advertising has been largely replaced by the rise of targeted advertising – helped along by big data sets […]
Most of the startups just look at paid advertising as an Avenue to bring visitors to their website. The problem is that paid advertising requires you to spend a consistent amount of money. On the other hand, when you’re looking at SEO, you would realize that the cost of running SEO campaign is much lower. […]
When you’ve started up with a product and you want to reach a much larger scale with, you are for sure going to choose something that is of a larger scale itself to promote it right? So when people launch a product or an item online the prime goal for it, is to be able […]
There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]