When you advertise your business online, it isn’t as similar to offline marketing as you may think. For example, you don’t need to do market research through phone surveys or focus groups to figure out how successful a campaign will or has been. Instead, using statistical analysis will help you to quickly and affordably track your success. To learn more, continue reading.
The best tool to use to collect and analyze your statistics is Google Analytics. This free service uses a tiny snippet of code to track visitors to your website. From referring URLs, country of origin and browser in use, you can use the data to optimize your website and find out where most visitors are finding your link. You can use it to track links as well, such as outbound links by using “_trackPageview”, or even downloads. They have a simple URL builder you can use which gives you a URL you can use to track email, banner, CPC and other links as well. If you want to track links in a mobile app, their Google Play URL builder does just that for you. Talk about a comprehensive tool!
Now that you have Google Analytics set up, you need to stay on top of your data. It is important that you track for at least 30 days before you attempt to glean any info from the statistics. While it isn’t simple to analyze hard numbers, they are the most important part of the statistics for you to consider. Be sure to look at every detail, including information for single pages on your site.
Check out the graphs to see what sort of patterns emerge. One great way to use the data is to figure out when people most often visit your website. These are the times when you should be sending out email newsletters or flyers to customers, or posting on your social media. You know that your audience is paying attention to your site, so that is when you will most easily catch their attention with your sales pitch. There are many other uses for patterns, and you’ll figure out which apply to your site in no time.
Another use for statistics is to monitor your website’s performance. If you see huge drops in visitors, it is likely that your website was inaccessible at that time. It is important that your website is up 24 hours a day, seven days a week, so investigating what happened becomes priority one. If you notice these problems happening frequently, then you know you need to find a new web host as soon as possible.
Once you are able to analyze the statistics you collect, you’ll have no problem tracking the success or failure of any given campaign. This simple to use technique will allow you to monitor all the marketing you engage in without a great deal of stress or frustration. Thanks to this article, you know how to do it right, so put this knowledge to use today.
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Global reach of Muegge’s website muegge.cc (Source: Google Analytics) (Photo credit: Wikipedia)
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