Mobile marketing has replaced e-marketing as the new frontier for small business. This type of marketing offers far more advantages to businesses these days, and reaches far beyond what e-marketing has to offer. There are numerous benefits that mobile marketing can offer a business.
One of the biggest benefits of course, is the huge market potential. Over half the mobile users in the U.S. alone have smart phones, and there are over one billion smart devices that are in the world today. This makes the marketing potential virtually limitless.
Another great benefit is the instant reachability. Most users today keep their devices within an arm's reach and always on. This means that the notifications and messages that arrive are read within mere seconds.
It is also much easier and cost-effective to work with mobile marketing. Creating mobile content is faster and easier than creating and designing web content. With the quick mobile content, it is much easier to offer promotional information and specials in real-time.
The size of the screen 
also makes it much more convenient and easier to design for. You only need to do a simplified version of your website or app for a mobile screen. You can also create your design for multiple platforms.
Tracking activity and responses can be almost instantaneous. This means that you will be able to have all the data that you need to improve your future marketing campaigns almost in real time.
When you use mobile marketing you also have a potential to go viral. If your content is easy to share and interesting people are more likely to invite their friends to view it as well. Then those friends invite other friends, and before you know it you have a mass marketing campaign.
Desktop computers are starting to become a thing of the past. There are more and more people who own mobile devices than computers now. This makes it very easy to communicate to the masses with mobile marketing.
Another great benefit to this type of marketing is personalization. For users that are in different areas, you are able to tailor the messages that they will receive and read in their own zone. You can even create special promotions for that specific area and tailor it for their specific interests.
A great advantage of mobile marketing is that the niche is not yet saturated. Only now are small to medium-size businesses starting to explore this market. This means that there is plenty of room for potential for your business to become established and make its mark.
Quick and easy payments are another great benefit of this type of marketing. There are many mobile apps that are now starting to modernize how transactions are processed. You can now simply make a payment over a mobile website or using an ap without any cash passing hands, and the user does not have to wait in a line.
If you are looking to give your business marketing campaigns a huge boost, you really need to be using mobile marketing. The benefits and results from this type of marketing are just too numerous to discount.
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Similar topics: Mobile Marketing, Mobile Content, Mobile Devices, Future Marketing Campaigns, Mobile marketing, Marketing, Mobile device, Business, mobile phone, Advertising, Apple Inc., Marketing management, Online advertising, Short Message Service,
Image credits:
English: Mobile marketing research – Methods (Photo credit: Wikipedia)
Two phones with mobile internet capability displayed (Photo credit: Wikipedia)
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