Keyword Research: The Most Important Step In Seo

English: CSite. Search Engine Optimization Company Español: CSite, SA de CV. Empresa de Posicionamiento Web As you prepare to create a new website, or when you realize that you aren’t promoting your website effectively, the time comes for you to include search engine optimization in your strategy. This starts with research, the most important of which involves which keywords you will use. This article will teach you about this process and how to do it right.

Keyword research is a process where you figure out which keywords are the most lucrative for your website. It typically begins by creating a list of words which apply to the front page of your website. For example, a site like Google might have a list which includes “search engine”, “search for websites”, “find websites”, etc. You start with your front page as each page will have its own unique list of keywords which apply to the content. Google has Maps, Gmail, Image Search and more, and it is obvious that the keywords would change dramatically between each. Once you have your brainstormed list, you movEnglish: Webmaster and website plus graphics, search engine optimization, advertizng and e-marketing in east africae on to step two.

Now you take that list and use a free keyword research tool, such as Word Tracker or Google Keyword Tool, to determine how many people actually search those terms. If you were selling mechanical pencils, for example, your list might include “mechanical pencils”, “.5mm mechanical pencils”, and “pink mechanical pencils”. When you pop those into the research tool, you will see that many people search for “mechanical pencils” while the other two more detailed search terms get less activity. This is actually good as most sites will waste their time focusing on broad terms, such as “mechanical pencils”, which you can grab all of the people searching for “pink mechanical pencils” by being the first site in the results. Look for terms which aren’t the most popular as they will be less competitive and the people who search for something so detailed are very likely to be ready to buy immediately.

Don’t stop using these tools once you have an initial list at the ready. It is important that you monitor them in case they end up changing in popularity. This is especially important for “trendy” terms or terms which relate to current events. For example, “iPhone 4 Pink Case” might be great when the iPhone 4 is the latest device, but once the iPhone 5 comes out, the situation may change. That said, you may have skipped that phrase when the 4 was the latest model as it was too heavily used by your competition, but as the new device appears, they may concentrate on it instead, making the older keywords more lucrative.

Only when you do keyword research correctly will it provide you with the best results. If you guess at the right phrases to use, or you do your research half-heartedly, you will not end up reaching your goals. This article has shown you the way, so follow the path it set by using the knowledge to better your search engine optimization techniques.

You may also like these articles:

More keywords: Search Engine Optimization, Search Engine Optimization, Keyword Research, Keyword Research, Mechanical Pencils, Keyword Research Tool, Google, Search Engine, Google Keyword Tool, People Search, Search Terms, Search engine optimization, Google, Web search engine, Website, Internet, Online advertising, PageRank, Methods of website linking, Web design, Business,

Image credits:
English: CSite. Search Engine Optimization Company Espa ƒ ±ol: CSite, SA de CV. Empresa de Posicionamiento Web (Photo credit: Wikipedia)
English: Webmaster and website plus graphics, search engine optimization, advertizng and e-marketing in east africa (Photo credit: Wikipedia)

NetMarketZine is an officially authorized and remunerated associate for recommending high quality products found on this website. Links on this website may be associate links which means if you click on a link of a recommended product, I/we may receive monetary compensation. However, this does not affect any unbiased information presented on this website. The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to,,,,, or Additional affiliate programs and networks may include Avantlink, CJ, Clickbank, Walmart, BestBuy, AliExpress, and others.

You May Also Like These Topics...

Comparing Business VoIP Providers

VoIP has easily replaced the traditional landline. A lot of business owners prefer to use VoIP services and save huge amount of money that would otherwise be spent on efficient communication. Every business depends on internal and external communication to grow and VoIP makes it possible for the business to reach its potential with cheap […]

The Importance of Internet Marketing for Your Business

There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]

5 Basic Principles of Online Reputation Management

Selling online is a challenge as there are a number of things that a seller needs to be careful about. The most important among these is maintaining their online reputation. This is easier said than done because the business has unsatisfied customers and rivals to deal with. They keep a close watch on the business […]

What is Ariba?

SAP Ariba, is the modern business marketplace, where purchasers and sellers enjoy the freedom of finding one another and executing business on a distinct platform. It enables suppliers with the capability to undertake bids, catalogs, and invoices. In the same way, it enables buyers with the ability to look out for suppliers, obtain goods and […]

Tags: , , , , , , ,
Previous Post

Getting To Know The Ins And Outs Of Network Marketing

Next Post

Types Of Blogging

Leave a Reply