SEO is the abbreviation for Search Engine Optimization. This is a web design technique that, when done effectively, draws positive attention from search engines. When your site is optimized for search engines you will discover that search engine users can find your web presence easier to locate when potential customers conduct their first online search.
When developing a site for SEO a web site owner needs to make sure they utilize a well researched keyword or key phrase that will be noticed by the search engine. The optimum number of times the keyword or phrase should be used is around 3-5%. If you use the term less it may not be noticed and if you use it much more it may be considered a spamming technique thus panelizing your site. You may also find that the content is hard to read if you insist on placing the keyword or phrase in locations that do not read naturally.
You’ll notice that the title of this article has to do with blogging. When you conduct a web search using various keywords or phrases you will often find blogs that are listed among the top ten for the phrase you chose. What this means is that if you develop a business blog to benefit your online business you should also work to ensure your core keyword or phrase is evident in your posts.
If you’re wondering why blogs might rank better than a standard business site it’s because blogs are updated more often than full websites. Search engines love to find new content so their interest in your site may be strong due to the new content you are making available. It is possible for a business blog to actually outperform a primary business website in terms of search engine rankings simply because there is more new information to consider and that often translates into improved trust and rank position. What this means is you may have more visitors to your blog than to your primary site. However this scenario is exactly why your business blog can be an important marketing tool for your primary site.
Here’s the equation
Optimized blog + high search engine rankings = increased traffic to primary site
You just need to make sure that every blog post includes a reason for visitors to come to your primary site and you need to make sure a link is provided with every post on the profile page.
Did you know that when you blog for Search Engine Optimization you are also working to improve the overall traffic flow to your primary site? You do that by consistently blogging with a laser focus utilizing a very specific keyword or phrase.
Consider your business blog a funnel that helps direct the curious to a better answer to the questions they have about the very search term they used to find you. In other words, make it easy to find your site and visitors will.
You may also like these articles:
Related searches: Marketing, Internet Marketing, Site Promotion, Blogs, Blogging, Seo, Search engine optimization, Web search engine, Google, Marketing, Online advertising, Pay per click, Search engine marketing, Website, Search engine results page, Business,
An overview of online marketing. A simple graph that represents the major components of online marketing, including, Search Engine Marketing (SEM), Search Engine Optimization (SEO), including RSS and Atom feeds, Affiliate Marketing, Email Marketing, Viral Networking/Blogs and Social Netowrking. (Photo credit: Wikipedia)
English: Webmaster and website plus graphics, search engine optimization, advertizng and e-marketing in east africa (Photo credit: Wikipedia)
Do you need some great ideas for rock band guest posts? If you need those ideas right now, then keep on reading this blog post. You’ll find a great array of blog ideas that will help you bust through the worst case of writer’s block. Take a few of these ideas, do some research, and […]
Now that you have taken the time to obtain a free blogging account, and written updated posts, you are left with wondering why nothing is happening. After all the amount of time and energy spent on creating content, no one is visiting your site. It appears as though even those that are taking the time […]
Every day, blogs are created by people of all ages and From all walks of life, but when it comes to blogging, Teen writers are truly on the cutting edge of the Movement. Because today’s teenagers are the first Generation of people to have grown up using the Internet at every stage of their development, […]
Blogs seem to be everywhere now, even making it into the dictionary. So what is a blog and what can it do for your home based business? A blog is simply an online journal that, when used strategically, and boost your sales and allow to you network more effectively. Blogs can be a simple method […]