Once upon a time, meta tags were truly all there was to know about search engine optimization. Sites like Webcrawler would look at those tags and base your site’s categorization on them alone. Today, Google and other search engines have gone above and beyond, creating complex algorithms which take many factors into consideration. That said, meta tags still have their place in the world, and this article will explain it to you.
Your Title meta tag is likely the most important tag of them all. The first place this information appears is at the top of the browser when someone visits your site. Next, if they print the page, it will appear at the top of the paper as well. When your page is bookmarked, it becomes the name of the bookmark as well. It also is used as anchor text when a search engine lists your site in their results. That means you need a title which explains exactly what is on the page while also enticing searchers to click through to read your content. Take a fair amount of time to brainstorm the best title for every page.
Once you have your title in place, it’s time to move to the page’s description. Search engines use the description as a summary under the link to your site. That is likely the only place the data will show up, though. Your description should be a concise explanation of what the page has to offer and why the searcher should click through. You want to give them an idea of what they will find without giving them all of the goods up front. Give them something to look forward to, driving them to click through to your page.
Remember that both your description and title need to have your key phrases within them. Don’t make it obvious that you have placed the keywords there for SEO purposes, but do use them in a natural way. For example, if you are selling poker chips and your key phrase du jour is “gold foil poker chips”, you could use something like, “Buy Exclusive High Quality Gold Foil Poker Chips” with a description which explains what makes the chips so high quality and why they will benefit the buyer.
Some software will automate the creation of these tags for you. For example, there are many great WordPress SEO add-ons which allow you to set up these tags every time you create a new post or page. This makes the job of implementing SEO techniques on your website easier, so check out the tools available to you online.
A decade ago, all you had to do was come up with a catchy title, keyword-laden description and a prolific keyword tag and people would flood to your website. Today, things have changed, but meta tags are just as important. If you create the best content in your meta tags, you will be rewarded, so use the tips in this article to help you out.
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