If you're just starting out in network marketing, there is a lot of information you'll come across. Network marketing makes you wear a number of different hats, but the one hat you'll need is the ability to market yourself well. Not only do you want to market yourself in order to attract customers, you also need to be able to attract your downline. Here are some great ways that you can use marketing to make sure people know who you are.
First, you have to start using social media. If you are not using this method of marketing, you are missing out. And a lot of network marketers are missing out. If you want people to notice you on these sites, you have to offer them interesting information that they can't get anywhere else. You also have to establish yourself as an expert by sharing information that is relevant to people and what they want to read about.
Next, you should consider using video. Video is arguably the most effective way for you to really reach the market you want to reach. A lot of people are reluctant to show their face online, but when you create a video, you show prospective customers and downline associates that you are brave. Not only that, but they can get a better picture of you–that will put you far above all the other network marketers who don't know that video is a good idea.
You might also decide to go offline. Think about who could most use your product, or think about who can sign up under you offline. Other network marketers in your industry may not have access to the people in your area, and you'll put yourself in a unique position if you try to recruit and sell in your own neighborhood. People may be more likely to sign up with you, or buy your product, because of the hometown connection.
You might also try marketing through mobile phones. Mobile marketing is one of the newest way you can do marketing, and many network marketers are not using this opportunity. Most people have cellphones, so it's a smart idea to reach them where you can.
Start a blog. Some network marketers don't realize just how helpful a blog can be to their success. After all, with a blog you can talk about anything you choose to. That way, you can present yourself as an expert, and you can also address concerns and issues that prospective customers and recruits have. If you update regularly, you give people a chance to really warm up to you and get an idea of who you are and what you're about. That will make you more likely to get a sale or recruit.
Now that you have had the time to sit and read through the information that has been presented here, you can do the work of marketing yourself. Marketing yourself doesn't have to be difficult when you have the help of the tips in this article. Use each of the tips and find out which work the best and give you the best results. You should be able to attract both customers and downlines.
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SVP Antoine Delerme & CEO Craig Jerabeck of 5LINX Enterprises, Inc. (Photo credit: Wikipedia)
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