How is your site ranking in search results? If your competitors rank higher than your pages, it is time to improve your search engine optimization campaign. Read the following article to learn more about efficient SEO methods.
Are your keywords adapted to your audience? You need to define who your customers are and choose keywords they are likely to look up. You should not simply guess which keywords your visitors might look up. Invest in a quality visitor tracker to get a complete list of the keywords visitors looked up before clicking on your links. You should also use Google AdWords to look up the keywords you are interested in and compare search volumes for these words.
Where do you place your keywords? You should never get out of your way to add more keywords to an article or even worse, hide some keywords on your page. A high keyword density will be noticed by your visitors and they will quickly realize you are writ
ing for search engine optimization purposes. It is best to discreetly place your keywords in HTML tags. Use title tags to describe an article or an entire page by placing these tags in your header. You can describe images with alt tags, optimize links by placing keywords in anchor texts or use a keyword to describe an entire page thanks to meta tags or meta descriptions.
Is your design developed with SEO in mind? Your design could be getting in the way of search engine spiders. Keep in mind that search engine spiders will not index your pages if they are not able to follow links or determine what your content is about. If you use Java Script or Flash, you should remember that search engine spiders cannot read these languages properly. Keep your HTML pages as clean as possible and place your important elements toward the top of your pages. Use a separate CSS sheet to define the position of these elements.
Where are your links featured? Getting some back-links on popular websites is not always a good option. If a page has too many links on it, most search engines will consider this page as a link farm and assume all the links on this page are actually low quality links. You can get quality links by focusing on pages the visitors you want to target actually visit. Make sure all your back-links are optimized with keywords you use on your site.
How often do you update your website? Your pages will rank higher in search results if you update them regularly. You should write new articles for your site at least once a week. If you are not comfortable with writing, share pictures or videos. Adding more content to your site is a great way to generate more back-links and keep visitors coming back.
These search engine optimization methods will help you develop an excellent campaign. You should keep track of how your pages rank in search results to make sure your SEO campaign is yielding good results.
Related articles from around the web:
Similar topics: Search Engine Optimization, Search Engine Optimization, Search Engine Spiders, Search Engine, Search engine optimization, Web search engine, Google AdWords, Meta element, HTML element, HTML, Google, Website,
Image credits:
English: CSite. Search Engine Optimization Company Espa ±ol: CSite, SA de CV. Empresa de Posicionamiento Web (Photo credit: Wikipedia)
English: Webmaster and website plus graphics, search engine optimization, advertizng and e-marketing in east africa (Photo credit: Wikipedia)
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