The way you have your website designed is going to influence your online business and how much of a profit you are able to generate from it. There is so much competition online these days that you have to offer a nice looking website or consumers are going to find another one that will. There are some common elements you want to have in place for your website so that it will be profitable for you.
Most consumers are very impatient and they won't wait long for a web page to open up. If you are using animation or Flash to impress consumers you may find it isn't working well because they aren't waiting around long enough for it to open up. You generally have three seconds or less before they will go to another website that does open quickly. Since you will likely have links to various web pages, make sure that they can always access the homepage from any of these pages.
It doesn't matter how good the information is on your website if consumers can't read it. Take the time to choose a reasonable size of font and discover colors that work well together. I recently visited a website that had good information but I couldn't concentrate on it because the background was green and the writing was in pink. While you want the website design to be attractive it also has to be easy on the eyes.
The navigation for your entire website should be very simple to follow. Consumers aren't going to spend their time trying to figure out how to get where they want to be. Have a tool bar accessible on the top. You can also incorporate simple codes in areas that say CLICK HERE or other similar wording so they can get where they want to be.
It is vital that you make the checkout process as easy as possible for your consumers. It should be step by step to follow and move along quickly. Offer plenty of options for payment including e-check, Paypal, and credit cards. The more payment options you include the more sales you will generate.
It is a common courteousy to have your website set up to provide an immediate confirmation number for them once the purchase has been completed. This way they know their order was processed and they can contact you about it with that number should they need to.
Feel free to be creative with your website design as long as you are able to incorporate these various elements in it as well. You will definitely have the attention of the consumers in your target market if you offer them something refreshing that they haven't seen before. At the same time though you have to make sure it is easy to ready and easy to navigate. Not everyone has the same level of expertise when it comes to using the internet so make your site accessible to that category as well.
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