What is the importance of the name of your domain? It is basically your brand identity. In a few words, it should represent what your business is all about. It should be something easy to remember and easy to type into the browser’s address bar. You can see why it is important to put careful thought into picking a domain name because people will associate that with your business. This article will talk about the right approach in managing the domain name for your website.
Your domain should be simple. It should contain one or two keywords that represent what your business is all about. Use common words and not something that is difficult to spell. When a visitor types in your domain name into the address bar, it must be spelled 100 percent accurately. Any typos will result in a “file not found” error message. So, to minimize frustration from your visitors, pick a domain that is easy to remember and easy to spell.
Avoid words in your domain name that can be offensive. Remember, your company’s reputation is on the line. Your domain can be humorous if that is your intent, but do make it tasteful. Offensive domain names will just alienate visitors.
Many hosting companies will offer to register your domain name for you. Pass on this service, and register it on your own. That is because you do not know if you will stay with this host in the future. If you ever choose to use another host, you will still be stuck with it as the domain name’s registrant. Keep it separate and register it yourself. It is very easy to do at the domain registrar’s website.
Domain name registrations do expire. When you register, you can choose to register the name for a year or for a multitude of years, usually three to five. You should register it for multiple years because it is just extra work if you have to renew the domain name every year. Also, if you forget to renew, your domain name can be given to someone else.
When you register with a .com domain, consider also buying your name with other extensions, like .net, .org, etc. This prevents anyone else from using your name with a different extension which can cause confusion among potential site visitors.
As mentioned, domain names do expire. You must be diligent in renewing your domain name in a timely manner. This usually requires paying for the renewal on time. Do not let this lapse because when your domain expires, your customers will not be able to get to your website, and your domain name is open for anyone to grab.
Your name represents who you are. Your domain name represents what your company is. The domain name is something that will stay with your website, so put some careful thought behind it. This is the first step in building a strong brand identity. Therefore, make this first step a solid one.
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