What is the importance of the name of your domain? It is basically your brand identity. In a few words, it should represent what your business is all about. It should be something easy to remember and easy to type into the browser's address bar. You can see why it is important to put careful thought into picking a domain name because people will associate that with your business. This article will talk about the right approach in managing the domain name for your website.
Your domain should be simple. It should contain one or two keywords that represent what your business is all about. Use common words and not something that is difficult to spell. When a visitor types in your domain name into the address bar, it must be spelled 100 percent accurately. Any typos will result in a “file not found” error message. So, to minimize frustration from your visitors, pick a domain that is easy to remember and easy to spell.
Avoid words in your domain name that can be offensive. Remember, your company's reputation is on the line. Your domain can be humorous if that is your intent, but do make it tasteful. Offensive domain names will just alienate visitors.
Many hosting companies will offer to register your domain name for you. Pass on this service, and register it on your own. That is because you do not know if you will stay with this host in the future. If you ever choose to use another host, you will still be stuck with it as the domain name's registrant. Keep it separate and register it yourself. It is very easy to do at the domain registrar's website.
Domain name registrations do expire. When you register, you can choose to register the name for a year or for a multitude of years, usually three to five. You should register it for multiple years because it is just extra work if you have to renew the domain name every year. Also, if you forget to renew, your domain name can be given to someone else.
When you register with a .com domain, consider also buying your name with other extensions, like .net, .org, etc. This prevents anyone else from using your name with a different extension which can cause confusion among potential site visitors.
As mentioned, domain names do expire. You must be diligent in renewing your domain name in a timely manner. This usually requires paying for the renewal on time. Do not let this lapse because when your domain expires, your customers will not be able to get to your website, and your domain name is open for anyone to grab.
Your name represents who you are. Your domain name represents what your company is. The domain name is something that will stay with your website, so put some careful thought behind it. This is the first step in building a strong brand identity. Therefore, make this first step a solid one.
Related searches: Domain Name, Domain Name Registrations, Domain name, Domain name registrar, Company, Website, Address bar, Business, Register.com, ICANN,
English: Market share of domain name registrars (Photo credit: Wikipedia)
.pn domain names (Photo credit: Wikipedia)
Comparing Business VoIP Providers
VoIP has easily replaced the traditional landline. A lot of business owners prefer to use VoIP services and save huge amount of money that would otherwise be spent on efficient communication. Every business depends on internal and external communication to grow and VoIP makes it possible for the business to reach its potential with cheap […]
The Importance of Internet Marketing for Your Business
There is fierce competition in the industry which has led to a complexity in marketing. traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]
5 Basic Principles of Online Reputation Management
Selling online is a challenge as there are a number of things that a seller needs to be careful about. The most important among these is maintaining their online reputation. This is easier said than done because the business has unsatisfied customers and rivals to deal with. They keep a close watch on the business […]
What is Ariba?
SAP Ariba, is the modern business marketplace, where purchasers and sellers enjoy the freedom of finding one another and executing business on a distinct platform. It enables suppliers with the capability to undertake bids, catalogs, and invoices. In the same way, it enables buyers with the ability to look out for suppliers, obtain goods and […]