Key visitors to your commercial pages include web robots that crawl the internet and catalog your content. Having proper HTML source code, plus the right combination of text and graphic presentation, is just one secret to success. Proper code may mean higher robot ratings, and the “look” is equally important. Once a new prospect finds your web site, you have 5 seconds to get them to stay.
As a small business web site owner, you may have asked “Why don’t we get any hits?”. Did you know web pages can load and appear correct with improper or deprecated HTML code? A browser may ignore your mistakes, and display what it thinks you meant, and it may look great. Web robots may not be as forgiving.
Following is a list of 8 basic elements for good search engine placement that need to be considered in your design and web site promotion. For details on code issues from the worldwide authority, visit the World Wide Web Consortium to view DOCTYPE and other quality standards.
These 8 key items are either missing or poorly designed in 85% of all web sites. Some search engines may only list the other 15% in their directories. In other words, as few as 15% of the 6 billion web pages online ever make it into some search engines. Even worse, there are mistakes that may result in your page being blacklisted, and the search engine web crawlers may never come back to see if it’s corrected. This could explain why you “never get any hits”.
Web sites can be simple and professional without using fancy software to create your pages. Veteran programmers hand code and many create the HTML in NotePad. Web authors who choose to use flash, frames, or the latest software may be losing a significant portion of new visitors (customers) because the visitor may lack the technology or newest version of browsers. If they are turned off and leave without giving your site a fair viewing, it could mean lost profits.
Most designers use prepackaged software to create web pages. If the software leaves out any of the key elements, the code is hidden, and you’ll never know your site was not optimized for search engines. The designer may not know, or care, about these items as long as the page looks attractive. Note: Search engine algorithms vary by company, so some elements such as “an extra page of links” may not be as important today with some search robots. Backlinks refer to marketing your site and getting other web sites to link to yours.
Finally, business visitors want information. They do not visit your home page to be entertained. Most have a need (problem) and want a fast answer (solution), so designs should be created to minimize the use of music or video unless that’s your core business. Anything that distracts from a positive first impression may violate my “5 Second Rule”.
You may also like these articles:
Similar content: Web Site Design, Web Site Evaluation, Html Validation, Html Validator, Small Business Advice, HTML, Web design, Web search engine, World Wide Web, NotePad, Document Type Declaration, Character encodings in HTML, Web page,
Blind hope for a recovery or perhaps a bull run is one thing every speculator has experienced at least one time. The Professionals at JP Morgan have forecast that bitcoin (BTC) could possibly tumble below $1,260, while banks will not likely reap the benefits of blockchain for a minimum of 3 to 5 years. (Reuters […]
After receiving investments from leading enterprises Hyundai, Samsung and Bosch, the enterprise focused deep learning computer vision startup allegro.ai is declaring the launch of two important enterprises – The Startup Program and The Partner Network. Founded in 2016, allegro.ai announced this week that it will be making its enterprise grade solutions available to selected startups that demonstrate the […]
VoIP has easily replaced the traditional landline. A lot of business owners prefer to use VoIP services and save huge amount of money that would otherwise be spent on efficient communication. Every business depends on internal and external communication to grow and VoIP makes it possible for the business to reach its potential with cheap […]
Data has emerged as a key decision-making tool for businesses today. The data-driven enterprises gather information from all the sources it can, structures this information and then analyzes it to get rich and actionable insights. This data could relate to customers, suppliers or employees depending on the source it comes from and the people it […]