What does it take to become a great SEO master? The fact is, the more you know, the better your strategy will be. That means understanding the lies and the truths which float around on the internet. Below you will find five myths which are debunked for your reading pleasure.
Your Google ranking is directly tied to your Page Rank. Wouldn’t it be nice if this was the case? It would make your research far simpler! The fact is that many sites with a low Page Rank often surpass higher ranked pages on the results page. If Google gave out this information that easily, anyone could also easily game it. The fact is that Google isn’t stupid, so there is more to your position than your Page Rank.
If you’re not using H1 tags, you aren’t optimizing your site. H1 tags truly have nothing to do with your ranking on a search results page. The fact is that a page which is easy to read will be popular, and using heading tags can help you achieve well formatted content, but it is still the content which matters, not the tags you use. Use headings to clean up the look of your content, but don’t rely on them to boost your position.
If you create two websites for two countries, Google will see it as duplicate content. The fact is that Google knows that your .ca site should show up for Canadians and your .co.uk site should show up for people in Britain. They won’t punish you for having multiple sites as long as not all of the content is identical. If you have a .com and want to let Google know which country it is geared towards, do so in Google Webmaster Tools.
SEO can be done once and then forgotten. There is no such thing as being done with SEO! You have to continually add new content and optimize it, and even recheck your old keywords to be sure they are still effective. You have to monitor your statistics to ensure that traffic is still flowing into your website. You can always better the results you are getting by experimenting with new techniques, so why quit now? It is a bit of work, of course, but the results will be well worth the effort.
If you want to build back links, farm out the work to a foreign contractor. The fact is that the internet is already polluted with spam comments, emails and social media accounts. Using such a service will only cause Google to catch on to what you’re doing, punishing you by delisting or brutally lowering the position of your link in their results. Don’t allow yourself to become a part of the problem!
You now know about some ideas which aren’t accurate at all, so you can use this knowledge to better your SEO strategy. Don’t fall prey to lies any longer, instead focus on the truth and how it can benefit your website. Your profits will increase and your success will be within reach.
Related articles from around the web:
Related searches: Google, Page Rank, Google Webmaster Tools, Seo, Seo, Google, Search engine optimization, PageRank, Web search engine, Tony Britten, Website, Google Webmaster Tool, Duplicate content,
VoIP has easily replaced the traditional landline. A lot of business owners prefer to use VoIP services and save huge amount of money that would otherwise be spent on efficient communication. Every business depends on internal and external communication to grow and VoIP makes it possible for the business to reach its potential with cheap […]
There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]
Selling online is a challenge as there are a number of things that a seller needs to be careful about. The most important among these is maintaining their online reputation. This is easier said than done because the business has unsatisfied customers and rivals to deal with. They keep a close watch on the business […]
SAP Ariba, is the modern business marketplace, where purchasers and sellers enjoy the freedom of finding one another and executing business on a distinct platform. It enables suppliers with the capability to undertake bids, catalogs, and invoices. In the same way, it enables buyers with the ability to look out for suppliers, obtain goods and […]