When it comes to mistakes, we all make them sooner or later, but learning from them is the most important reaction when they happen. Instead of having to face these problems yourself, learn from them by reading this article in full. That will save you the stress and headaches while allowing you to overcome each mistake before it even occurs.
Sign up for a webmaster account on all of the top search engines. Once you do, they will provide you with a plethora of statistics about how your website appears and is accessed through their results. This is hugely important as it will show you any errors which the search engine spider finds on your website, which keywords are being used to rank your site and how your customers are locating you. Don't just check out this information, but act on it – use it to tweak your website and your SEO strategy so that you are focusing on the most lucrative key phrases and techniques instead of wasting time on strategies which don't work.
For the love of bacon, NEVER throw “SEO copy” anywhere on your website! This is typically invisible text which appears in a hidden div or even right at the bottom of a site below the footer. It often takes the format of a huge list of keywords, or even readable text which obviously is just there to provide key phrases and no actual usable information. Some of the text might be bolded, italicized or even underlined. It will also have links which are using keyword-rich anchor text. If it is obvious to your visitor that the content is only there to dupe search engines, it will be obvious to those search engine spiders as well. It's considered spam and will only serve to negatively impact your page rank, so don't do it!
Internal back links are hugely important, but the fact is that quality matters over quantity. Linking your secondary pages to each other should be done in a manner which looks natural and makes sense. For example, adding a “Similar Articles” list to the bottom of your content will allow users to find other content which they might find interesting. It provides keyword-rich anchor text and links which search engine spiders will follow as well. Keep the list short, preferably five links or less, and you will find that each page gets more “link juice” from the cross-linking as well.
Splash pages were cool in the 1990s, but today they are nothing more than an annoyance most web surfers abhor. They won't bother clicking to “Enter Site” and will instead go back to Google and try the next result. Not only that, but they serve as a stop post for search engine spiders, so why bother? You need to catch the reader within a few seconds of visiting your website, and you need to provide the spiders with text content and links to other pages, so doing this on your front page only makes sense.
There is so much to know about search engine optimization that it can seem daunting at times. When you start by knowing what not to do, you will more easily craft a strategy which brings positive results. Keep reading more articles so that you can learn all about SEO and how to do it right.
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