When we think of myths, we might picture flying dragons or trolls under a bridge. The fact is that myths pervade our every day life, even when it comes to technology. The myths about search engine optimization below are some which are commonly found on advice websites and forums on the topic. We'll tell you what the truth actually is about each, allowing you to become a master in the field.
Search engine optimization isn't appropriate for social media profiles. This is completely ridiculous! You MUST optimize your social media accounts in order to boost the rank of your main site and those pages. Use the “About” section to include your keywords and a link back to your website. Automatically post to your social media accounts whenever you add content to your site, creating quick and effective back links. Lastly, create content on your accounts which people want to share, building your authority and your link juice as well.
Heading tags will make or break your page rank. You must bold, underline or
italicize your key phrases so Google can see them. Both of these are outdated pieces of advice which don't work anymore. That said, you DO need headings on your page, and you can use bold text to allow someone to quickly scan your article, picking out the important points. It is important to style your content in a way which makes the text easy to read and digest, and a site which uses good style techniques will end up having more visitors and back links. In turn, more visitors and back links means your page rank goes up. So in that roundabout way, heading tags and bold might benefit your SEO, but they don't do so directly.
Microsites and blogs I used to back link to my site will help my SEO. The fact is that search engines can figure it out when you own more than one site, and their algorithms take this into account. Even if you have 50 of your own sites linking back to a single domain, their links will only count as one. If you fake your domain registration on those domains, consider yourself a black hat SEO scammer who won't last long in the field. If you work so hard to put up 50 different websites, imagine how great your page rank could have been if you'd instead put that time into creating amazing content instead?
Content isn't as important as back links. Links are important, but content is king. If you don't have anything worth checking out, people might come to your site, but they'll never come back. Google also seems to reward great content over sites with tons of back links. In the same token, you cannot just focus on content and expect your page rank to skyrocket. You need to spend time working on both back links and great content.
Now that you have slayed the myths of search engine optimization, you can move forward to pursue the truths. You can implement sound strategies and build your website into a popular destination. This will boost your profits and help you to become the success you've always dreamed of.
Resources:
More keywords: Search Engine Optimization, Seo, Social Media, Social Media Accounts, Google, Search Engines, Search engine optimization, Google, Web search engine, Website, PageRank, Spamdexing, Social media, Backlink,
Image credits:
English: CSite. Search Engine Optimization company Espa  ±ol: CSite, SA de CV. Empresa de Posicionamiento Web (Photo credit: Wikipedia)
English: Webmaster and website plus graphics, search engine optimization, advertizng and e-marketing in east africa (Photo credit: Wikipedia)
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