Find five keyword phrases you can use to describe your website accurately. You can use additional secondary keywords if you think that some sections of your site should be described with other keywords. Avoid using too many keyword phrases on your site and keep your keyword density to a strict minimum. Your keywords will be more noticeable if you use them in HTML tags rather than in your texts. Focus on integrating your keywords in eye-catching titles, anchor texts or alt tags.
You can use Google AdWords to choose your keywords. Use this service to look up different keywords related to the topic of your website and compare search volume. You should also look at the popularity of the keywords you are interested in to get an idea of how many web pages already rely on these keywords. Check Google AdWords regularly to get a better idea of which keywords are currently popular.
Use a very simple design. Search engine spiders will not be able to analyze your content quickly and efficiently if your design is too complex. You should use the W3C website to test your pages and make sure they are free of any errors. Create a CSS sheet for your design so your HTML pages can stay as simple as possible. Optimize Java Script and Flash elements with strong keywords since search engine spiders cannot read these languages.
You should organize your website efficiently. All your pages need to be connected through site-wide links and individual links. Do not hesitate to add more links as you develop more content for your website. You can easily add site-wide links to your site by creating a detailed menu for your website. Add more individual links to each page by placing links within the first few paragraphs of your articles.
Share back-links to your different web pages. Focus on getting back-links that will be noticed by search engine spiders and human visitors. Creating a large number of low quality back-links is not a good option. Avoid purchasing ad space or clicks unless you are sure visitors will be properly targeted. The best way to get quality back-links is to get your content featured on other popular sites and blogs.
Do not neglect organic search engine optimization. Internet users will naturally share your content if you can write useful article or create quality videos. Focus on providing your audience with the quality content they want and look for natural ways to share your content, including social media, message boards or emails. According to search engines, organic search engine optimization is the most efficient way to rank higher in search results.
You should apply these different search engine optimization strategies and your pages will rank higher in search results. Keep track of how your pages rank in search results to make sure the techniques you use are efficient.
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