When companies are trying to advertise on the cheap one approach that might come to mind is mobile advertising. This type of marketing is great for cross country advertising as well as local advertising. When you compare other forms of media to mobile advertising it is clear that the cost is much less expensive and the retention rate is higher. It also is the form of marketing that has shown the most recent growth. The benefits for mobile marketing are great and offer fantastic visibility and impact along with very high exposure. Mobile advertising, especially when compared to that of other types of advertising includes greater benefits such as the fact that they offer high exposure, they send messages to the consumer that are consistently reinforced, it can be as targeted as you want it to be. This could be narrowed down to an area as small as a zip code. Think about it, mobile advertising covers a much bigger territory than stationary billboards.
When you think about the potential exposure that mobile marketing brings, it truly is amazing however you have to use this form of marketing in various channels. Mobile advertising is used in the form of vinyl magnetic signs to giant billboards that busses are wrapped in. Semi trucks that travel cross country are also used for mobile marketing, especially for big companies that want nationwide exposure. Consider the auto racing industry and how much advertisement they offer, that too is a form of mobile advertising. Statistics have proven that most people do read the advertisements that are on any type of vehicle, consumers also find these types of advertisements to be favorable, and many also say that they would strongly consider a purchase based on these advertisements.
Other types of advertising which include newspaper print advertisements, spot TV, magazine, radio, billboards, and mobile advertisements all have very different price tags on them in regards to cost per thousand with a half page newspaper advertisement running about $20 cost per thousand and mobile advertising is under $1 cost per thousand. That is quite a difference in price and can be just as effective. Mobile advertising is relatively newer but is also become very sophisticated and will continue to grow as an effective vehicle for advertising on the cheap. And as you have discovered, this type of advertising has its advantages. For one, mobile advertising can not be ignored, it is an in your face approach to marketing. You can not throw this away and there is no way that you can not notice it which is what makes it so effective and what makes it so appealing is the cost and the ROI. This is marketing and advertising that generate results. Perhaps this is why it is really creating a marketing buzz and more and more people are using this as part of their marketing and advertising campaigns. The options are endless when it comes to mobile advertising and new ideas are pouring in each and every day that are off the hook but the key is that these ideas are working, and that is what counts.
Related articles from around the web:
More topics: Mobile Marketing, Mobile Advertising, Cheap Advertising, Low Cost Advertising, Auto Wraps, Advertising, Mobile marketing, Mobile advertising, Marketing, Billboard, Cost per mille, Television, Rate of return,
Mobile Marketing for Small & Medium Business | Colorado (Photo credit: SocialMediaVIDEOmarketing)
Social Media, email and Mobile Marketing integration session by Fady Ramzy (Photo credit: InsideOut Today – Always Startup)
Advertising has traditionally entailed the creation and dissemination of promotional content that, one hopes, will attract the interest of new customers while also building a professional and wide brand image and awareness. Hopelessly inefficient, this form of advertising has been largely replaced by the rise of targeted advertising â helped along by big data sets […]
Most of the startups just look at paid advertising as an Avenue to bring visitors to their website. The problem is that paid advertising requires you to spend a consistent amount of money. On the other hand, when you're looking at SEO, you would realize that the cost of running SEO campaign is much lower. […]
When you've started up with a product and you want to reach a much larger scale with, you are for sure going to choose something that is of a larger scale itself to promote it right? So when people launch a product or an item online the prime goal for it, is to be able […]
There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]