Current Trends In Search Engine Optimization

How to Search Engine Optimization If you run your own website or blog, or in fact spend any time on the Internet (and who doesn’t)you will have heard the term “search engine optimization”. Also abbreviated to the acronym SEO, search engine optimization is a term used for the tactics of using certain keywords to improve a website’s search engine ranking.

In years gone by search engine rankings (where you appear in the search results)was dependent to a large extent on how “keyword rich” your sire was. This led to a situation where site owners and SEO experts were simply flooding articles and websites with certain words and phrases.

This practice led to articles which did not read well and in extreme cases were simply gibberish, with no context and no effort being made to engage the reader in any way.

The case today is very different. Google, which runs the most popular search engine in the world is making every effort to encourage site owners and SEO experts to clean up their act. What Google wants to see is sites that are filled with good content. This content needs to add value to the experience of the Internet What really is Search Engine Optimization?user through providing unique and valuable information.

The information supplied can be in the form of video, images or copy. In fact many content experts believe that a combination of these three is the secret (or not so secret) formula to attracting more visitors to their online channels, be they blogs, the social media or their websites.

The more quality content that a website has, the more links it will attract. In essence the content is attractive to other site owners who may feature that content on their own websites and provide a link to the original source. Google recognizes that this type of content is shared willingly due to its unique high quality information and rewards the developers of such content with a higher search engine ranking.

The production of quality content is especially important in the social media due to the ease with which it can be shared. Goof content can reach millions of social media users, allowing a business to increase traffic to their site and increasing the possibility of making sales.

The rise of unique and engaging content has not meant the end of search engine optimization through the use of keywords. Today the job of the SEO expert is to produce articles and content that is rich in keywords (but not too rich, around 3 – 4% of an article should be keywords)but still readable and interesting to the site visitor, in other words adhere to the Google guidelines for the production of unique and value added content that enriches the Internet experience of the user.

Many companies choose to make use of SEO experts in order to increase both their site ranking and optimize their content. In addition to keywords these experts will also recommend behind the scenes changes to the website itself (such as meta tagging) which increase search engine rankings.

You may also like these articles:

Related searches: Search Engine Optimization, Search Engine Ranking, Google, Websites Search Engine Ranking, Search Engine Rankings, Search Engine, Seo Experts, Seo Experts, Search Results, Content Experts, Google, Search engine optimization, Web search engine, Website, Social media, Web content, Expert, Goof,

Image credits:
How to Search Engine Optimization (Photo credit: SEOPlanter)
What really is Search Engine Optimization? (Photo credit: Go Local Search)

NetMarketZine is an officially authorized and remunerated associate for recommending high quality products found on this website. Links on this website may be associate links which means if you click on a link of a recommended product, I/we may receive monetary compensation. However, this does not affect any unbiased information presented on this website. The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com. Additional affiliate programs and networks may include Avantlink, CJ, Clickbank, Walmart, BestBuy, AliExpress, and others.

You May Also Like These Topics...

Comparing Business VoIP Providers

VoIP has easily replaced the traditional landline. A lot of business owners prefer to use VoIP services and save huge amount of money that would otherwise be spent on efficient communication. Every business depends on internal and external communication to grow and VoIP makes it possible for the business to reach its potential with cheap […]

The Importance of Internet Marketing for Your Business

There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]

5 Basic Principles of Online Reputation Management

Selling online is a challenge as there are a number of things that a seller needs to be careful about. The most important among these is maintaining their online reputation. This is easier said than done because the business has unsatisfied customers and rivals to deal with. They keep a close watch on the business […]

What is Ariba?

SAP Ariba, is the modern business marketplace, where purchasers and sellers enjoy the freedom of finding one another and executing business on a distinct platform. It enables suppliers with the capability to undertake bids, catalogs, and invoices. In the same way, it enables buyers with the ability to look out for suppliers, obtain goods and […]

Tags: , , , , , , , ,
Previous Post

Viral Marketing Goes Mobile

Next Post

Social Media Marketing Concepts That Could Boost Your Enterprise

Leave a Reply

0 Shares
Tweet
Share
Share
Pin