7 Psychological Tips for Marketing

You need not be a psychologist to unravel what goes on in a consumer’s mind. Just imagine yourself in your customer’s shoes and you will be able to figure it out. And when you do, it can do wonders to your conversion rate. Here are a few psychological tips to keep in mind while strategizing your next marketing plan.

1. “ $100 $75” is better than just $75

The human mind would easily be attracted to the same product it is marked down from its original price to a discounted price than when it is directly shown at its discounted price.

Even if it isn’t worth the quoted price, this dramatic step-down will cast a spell on your customer.

2. Tap into emotions

Brands sell emotions these days. To effectively tap into emotions, you should dig deep and find an element that connects the brand to its target audience instantly.

There is no wonder that Coca-Cola replaced their tagline Open Happiness with Taste the Feeling. The appeal is global and hence the reach of the brand is wider.

3. Play with consumers’ fear of missing out

“Only 100 concert tickets left” is more effective than “Buy your tickets now.” Scarcity brings in demand. It pushes a consumer to the cash counter or checkout page.

4. Impulse buys are way too common

Ever walked into a shop for a tablet and just could not resist the Snickers on the counter? That is called an impulse purchase. Why does it happen? Well, there are many factors ranging from your love for shopping to the lack of time required for comparing the product to its substitutes.

5. The more you see, the more you like

Mere exposure effect, they call it. It means, you start liking something MERELY because you keep getting exposed to it. Ever heard of the phrase “Grows on you?”

This phrase would be used to perfectly describe why the mere exposure effect works the way it does. Many brands keep this phenomenon in mind whilst bombarding people with their advertisements.

6. “Others are doing it, so will I” mentality

When you see an empty restaurant on a Saturday night, which thought hits you first? “The restaurant must be no good,” right? This is your tendency to conform to the society talking.

We look for reassurance from people around us. Believe it or not, humans give this a lot of importance, be it knowingly or unknowingly.

7. First a small yes, then a bigger yes

The Foot-in-the-door technique has been used since ages to prey on consumers. It basically means when people say yes for a little thing, they are likely to say yes again, perhaps for a bigger thing. Talking from a sales and marketing point of view, if your client agrees to a small request like a quick meeting, he will more likely to crack a deal with you.

If you have got too much on your plate, you can always count on perhaps a marketing agency like Mighty 8th Media to figure out such consumer mannerisms.

NetMarketZine is an officially authorized and remunerated associate for recommending high quality products found on this website. Links on this website may be associate links which means if you click on a link of a recommended product, I/we may receive monetary compensation. However, this does not affect any unbiased information presented on this website. The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com. Additional affiliate programs and networks may include Avantlink, CJ, Clickbank, Walmart, BestBuy, AliExpress, and others.

You May Also Like These Topics...

Bitcoin Could Possibly Sink Even More, But You Can Still Profit with the Staff at the Blockcharter.

Blind hope for a recovery or perhaps a bull run is one thing every speculator has experienced at least one time. The Professionals at JP Morgan have forecast that Bitcoin (BTC) could possibly tumble below $1,260, while banks will not likely reap the benefits of blockchain for a minimum of 3 to 5 years. (Reuters […]

Allegro.ai Launches New Startup and Partner Programs

After receiving investments from leading enterprises Hyundai, Samsung and Bosch, the enterprise focused deep learning computer vision startup allegro.ai is declaring the launch of two important enterprises – The Startup Program and The Partner Network. Founded in 2016, allegro.ai announced this week that it will be making its enterprise grade solutions available to selected startups that demonstrate the […]

Comparing Business VoIP Providers

VoIP has easily replaced the traditional landline. A lot of business owners prefer to use VoIP services and save huge amount of money that would otherwise be spent on efficient communication. Every business depends on internal and external communication to grow and VoIP makes it possible for the business to reach its potential with cheap […]

6 Features That a Data Quality Management Tool Should Have

Data has emerged as a key decision-making tool for businesses today. The data-driven enterprises gather information from all the sources it can, structures this information and then analyzes it to get rich and actionable insights. This data could relate to customers, suppliers or employees depending on the source it comes from and the people it […]

Tags: , , , , ,
Previous Post

5 Basic Rules Of Web Design

Next Post
youtuber
Business Internet Marketing Mobile Marketing

5 Reasons Why Video Marketing Should Be Used

Leave a Reply

0 Shares
Tweet
Share
Share
Pin