Success with mobile marketing is not something that is easily achieved. Most people that attempt to make money marketing their products through the cellular networks often fail miserably upon their first attempt. One of the main reasons for their difficulty in finding success has to do with the fact that mobile marketing is not your traditional form of marketing. Even though most people have a cell phone on them at all times, you do not want to send text messages to these individuals asking them to buy anything. Like traditional marketing, there is a certain art that you have to use when crafting the sales process. As you would not appreciate a used car salesman getting in-your-face, asking you to buy a car the moment you appear on the lot, you have to use a little bit of finesse with those that have regular cellular and smartphones, or else your results will be dismal at best. In this article, we will present tips on how to achieve mobile marketing success that will help you sell more of your products to potential customers on the cellular networks.
Although this may seem counterintuitive, the last thing you want to do is contact people with cell phones about your products and services. Marketing really isn’t about asking for the sale, at least not initially. Your goal is to gain their confidence, which is something that is not achievable if you are asking for their money right away. You need to develop a relationship with these individuals, and most of the time this is achievable when you approach them outside of the cellular network. One of the best ways to do this is through the Internet. It is very common for people to search for certain information on the web. Search engines are very popular, providing people with the ability to find the information that they need within seconds. By creating a website that ranks well, especially for keywords related to your products, interested potential customers will be able to find you, and you will be able to market to them using the following strategies.
The first thing you want to do is capture their name and email. Although the use of auto responders has been used for many years, it is now very common to see people asking for mobile phone numbers. If people enter this into the form when requesting certain free information that you are providing, this essentially gives you permission to contact them on their phone. Once they have downloaded the information, not only will they be sent email messages on a regular basis, you can also contact them regularly on their phone sending text messages, asking them to see additional information that you provide. Along the way, you want to present them with several offers for products that you own, or that you are marketing. By doing this, you have the trust and permission of the person receiving the messages, and it is this trust that will motivate them to purchase what you have to offer.
Finally, you need to contact them on their cell phone only on an intermittent basis. Unlike snail mail and email, it is not generally appreciated by most people to get text messages every couple days. However, if you contact them once a week, telling them to download updates that you have provided, you can also sell to them on a regular basis by using this strategy.
This information is designed to help anyone who is trying to get into mobile marketing. By using these passive aggressive techniques, you will be able to use the cellular networks to your advantage and start generating more sales as a result.
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