When you are first introduced to the word mobile marketing you may think you understand what it means, but then you research on the topic and become confused. Mobile marketing is simply marketing completed through mobile devices. Marketing is done primarily through texts in order to inform people of products or services offered. This type of marketing has increased in the past decade since most people have unlimited texting plans. Today it is easier than ever to contact people to generate customers and sales through mobile marketing.
Small businesses can benefit from mobile marketing the most. People won't provide you with personal information like their cell phone number unless they feel like they can trust you. When you run a food establishment, beauty salon, or another type of small business you are bound to attract regular customers. These are the people you start to market towards through mobile devices. Start by putting a sign up sheet on near the front of your business. Inform people that you provide an incentive if they write down their mobile number and allow you to send them text messages. You should start out with a few sign ups and that is a good sign that you're headed in the right direction.
Make deals and discounts only available through mobile marketing. This is the only way to entice people to provide you with mobile device numbers. Offer reasonable discounts such as a percentage off, a free drink with the purchase of a meal, or similar appealing discount. At the end of every message you send add a note letting people know this discount only applies to customers that signed up to receive text messages.
Create a social media page and website if you do not have one already. In a section on your website allow visitors and option to sign up for special deals and offered through text. Every now and then update your social media pages with the same discounts and offers you provide your mobile marketing customers. Inform your followers that more deals are offered through text messages and that they should sign up to receive similar discounts. Give people something that interests them and a reason to want to sign up. This is a good strategy to apply to your marketing efforts to give people an idea of the savings they can get if they were to sign up for mobile marketing.
Provide an option for your customers to withdraw their number from mobile marketing messages. Some people may move out of the area or go on vacation and don't want to be bothered. It's always a good idea to show consideration for you customers. Tell your customers if they wish to sign back up that they can fill out a form at your business or go to your website and add their number again. Give people great deals that they will appreciate and you will attract a lot of business. Mobile marketing is a good strategy that can be used to build a loyal customer base and help your popularity in the city grow.
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