When it comes to learning about anything online, you will find great expert advice and you will find myths which seem to never go away. As long as you know what the truth is, you will be able to benefit from what you read. This article will guide you through some mistaken beliefs many SEO practitioners continue to hold today.
Your content must remain unique to your website. Some people believe that duplicating your content on other websites means that search engines will see your site as spam. Thankfully, this isn't actually the case, and syndicating your content is a great idea. You can add a back link at the bottom in an author profile and suddenly your SEO is actually improving. When search engines punish duplicate content, it is only when the content is duplicated on a single domain, meaning you have two pages on your site with the same text on both.
You shouldn't use SEO services, you should do everything manually. The fact is that there are some tools and services which will provide you with great results. For example, a link builder can help you get high quality back links on sites worth connecting to. It will save you a ton of time and effort, and in the end, that saves you money. You wouldn't cut your own hair or do your own business taxes, so why try to do all of your SEO? Use an expert and get the results you deserve.
You have to let back links show up naturally. If you do this, you may never get any! People don't have time to search the web for great sites to link to, so you have to convince them to do it. For example, contact another site about a link swap, or post compelling content to your social media accounts, causing others to share it and thus create a back link for you.
If you only have a couple of keywords, your SEO efforts will fail. It's amazing to see how many people believe the more keywords you have, the better your ranking will be. It just isn't the case at all! In fact, if you focus on a single keyword or phrase, that means you can work harder to promote it within your content. It will show up in your title, headings, html tags and the text itself. That will show google that you are serious about that topic, and that your page likely contains expert content. That will boost your page rank far higher than if you had many different keywords in play. Keyword density is not worth even considering – instead, focus on content which reads naturally and is unique and interesting.
When you know the truth about the search engine optimization myths floating around, you won't fall prey to their untruths. That means you will be better able to find success in promoting your website through search engines. All it takes is a little effort, and by reading this article you've done just that.
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