What Is Network Marketing?

At times like this when you just want a quick definition – the dictionary comes in right handy. Network marketing is a business in which a distributor network is needed to build the business. Usually such businesses are also MLM in nature (payouts also occur at more than one level). Network Marketing is sometimes also used incorrectly to indicate the business uses a network of product suppliers to offer a broader selection of products. It’s usually used this way to differentiate themselves as a way to suggest their program is superior to other such programs. Clear as mud?

Okay let’s go at it from another angle. If you’re involved in an organization where you are actively trying to promote a product to just about everyone you can think of and you’re told to get/sponsor people under you – you’re involved in network marketing. And, these questions will likely ring some very loud bells for you. Detest bugging your family, friends and people who fervently praying you won’t bring up your ‘business’ opportunity? Cringe at the mere thought of ‘following up’ with your massage therapist after putting her on a third party call to explain your opportunity? Ever wished you could just carry on a conversation with someone without constantly thinking of ways to recruit them? Sick of being told “Do more of it!’ and you don’t know what you’re supposed to be doing more of? Tired of hounding people you know couldn’t care less about your business? If you answered yes to these questions, you’re involved in network marketing. The biggest thing you’ll have issues with is HOW you’re supposed to get “leads” to buy what you’re offering. It involves your enroller (your upline) and your recruits (your downline). The upline is tells you what to do, how to do it – sort of. Uplines don’t always tell you everything you REALLY need to know. I.E. buy your leads for .74 cents (but you have to buy 200) Things are not what they appear to be. Hang in or bale? Only experience will help you make up your mind.

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