The Rise Of Social Media Marketing

Social media is a term used to describe the phenomenon that has grown during the past several years to a gigantic tidal wave connectivity through twitters, facebook friends, and pins. Today there are billions of individuals on these social sites, divulging every detail of their daily lives and sharing information on everything.

When people are interested in things they talk about it and that is where social media comes in. Once a product or a service catches on as a discussion topic, it will be spread around among the people who are involved on the social sites. If it is worth talking about, and people are interested in it, they will talk about it, giving the product unbelievable exposure.

There is a problem however, because if a company blatantly promotes a product, it will fall dead in the water. After all, this is a social site, and if somebody boldly advertises then it is not well though of. If the post is advertised, it won't go anywhere. It has to come from a member or a friend or a tweet.

It is possible through some of the social sites, to optimize discussions and find groups of people who have the same interest and market to segments of those groups. A good analogy would be that if a person wants to sell tires, all he needs to do is find people who are driving around with bald tires and he will be successful.

is beginning to catch on to the fact that they can start a rumor on the social media site that will catch the interest of people, so that they begin tweeting, friending and pinning. Soon it is a word-of-mouth activity and it has taken on a life of its own. The advertising cost is very small compared to a regular ad campaign. Yet the message is reaching thousands of people in a narrow niche.

The social media marketing concept is still just in its infancy, yet it is already showing just how much power there is this method of getting the word out. As technologies grow, it tends to grow in an amorphous manner, yet seems to become more organized as the process begins to mature.

The rule of advertising is to say clearly, say often, and say loud, then tell them what to do. Many of the activity and purchasing on the social media sites is spontaneous in nature with is perfect for the modern American advertisers. A huge portion of our buying habits is also spontaneous, and a huge market is still emerging.

Marketers are giving away coupons, free products, free meals, and other incentives to entice people to “try” their product or service in return for their email address. Then they can market to the email address. So far that particular type of plan has been very successful.

There is a steady increase in companies spending for social media marketing as they see increasing results that are favorable to their marketing efforts. There is every indication that this trend will continue as new generations come into the social website community.

Related articles from around the web:

NetMarketZine is an officially authorized and remunerated associate for recommending high quality products found on this website. Links on this website may be associate links which means if you click on a link of a recommended product, I/we may receive monetary compensation. However, this does not affect any unbiased information presented on this website. The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com. Additional affiliate programs and networks may include Avantlink, CJ, Clickbank, Walmart, BestBuy, AliExpress, and others.

You May Also Like These Topics...

Don't Make These Mistakes With Your Social Media Marketing

It's very easy to get involved in social media marketing. After all, using the sites is free, and most people are familiar with the sites because they use them personally. In fact, social media marketing is a great way to communicate with customers, because most people belong to at least one social media site. However, […]

Promoting Your Brand Thanks Social Media Marketing

Do you use social media to promote your brand? You should think about launching a social media marketing campaign to make your brand more accessible. If you need help with this new campaign, you should review the following article. Learn more about your audience and their relation to social media. Some target groups are not […]

The Importance Of Social Media Marketing

No matter which way you look, there is someone taking advantage of social media marketing. It started with in the 90's, and eventually it evolved into facebook, the that would go on to define the world. There have been a few intermediate social networks, such as MyYearbook.com, though these never actually made […]

How To Market Your Small Business With Facebook

Facebook is by far the most popular social media site out there. A movie has even been made about the founder. That is why it is a perfect place for you to market and interact with your customers. However, it can be a challenge to interest people when your page first goes live. […]

Tags: , ,
Previous Post

How To Sell Your Business Through The Internet

Next Post

Introduction To Personal Web Hosting

Leave a Reply

0 Shares
Tweet
Share
Share
Pin