Whenever you design a website, you need to think about the customers that you are trying to attract. If you are simply a blogger trying to express your opinion, the design of the website really isn’t that important. But when it comes to search engine optimization, and trying to reach page 1 rankings on the search engines, it is important to consider your website design when trying to achieve this goal. Having a higher position in the search engines will ultimately lead to more money. That is why web design is so important. In this article, we will present specific strategies and tips that you can use to improve your website design not only aesthetically, but also in regard to ranking on the search engines.
Web design is something that is usually left to professionals that do this for a living. Obviously, if you have people coming to your website, you want it to look as professional as possible. The design of the website itself is important, but even more important is the internal design itself. It needs to load fast, and present information in less than 5 seconds in order to keep your visitors from leaving. If they leave prematurely, this means that your bounce rate has gone up. And if your bounce rate increases, Google will penalize you because you are not providing the user with a great experience. Therefore, website design must also include simplicity, the ability to load everything quickly so that the search engine spiders, and your visitors, remain happy.
Unfortunately, this is not always possible. If you have a graphic intensive site, it’s simply going to take longer to load. Therefore, you need to think about the web design itself, specifically in regard to how to load everything quickly, yet not compromise its overall appearance. One of the best tips is to use graphics that will load quickly, and use your graphics sparingly as possible. If you do have a lot of images, then there should be a link at the top of your website leading people to where the images will be. By doing this, you can actually make your website much more elegant by reducing the amount of graphics, and improving how fast it loads at the same time.
Another tip you need to implement when it comes to web design is the use of colors. You do not want to use primary colors for your background. This is very distracting, and the brighter the colors are, the more likely that your visitors will leave. Think about going into a room that is bright red, or bright yellow. This is not very appealing. Therefore, using neutral colors that are easy on the eyes is the best thing you can do, not only for the graphics that you have on the website, but also for the background colors as well.
These tips should help you create a website that will be more appealing to visitors and the search engines. By implementing them as soon as possible, you will certainly see people stick around longer, and potentially by your products and services, as a result of the changes that you make.
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