If you're an author, whether trade published or self-published, you probably have an online blog. What you do with this blog can mean a fine difference between gaining (and maintaining) book readers and establishing important connections with your fellow authors.
Early in your career, you will probably be wont to mostly post about writing. There's nothing inherently wrong with this since, in a sense, you are running a writing blog. The trick is to not fall into the trap of turning your blog purely into a writing blog later on. It's good to get the writing blog out of your system early on: write about your schedule, your habits, what it's like working with an editor, writer's block, whatever strikes your fancy. In the process you will probably pick up some followers who are writers themselves. This is important for building professional relationships that will help you later on.
However, if your book is nearing published, you want to start gaining some followers who will transform into book readers. Start by creating buzz for your book. Feature posts centering around your characters, your setting, your made up languages, your thoughts on your genre, talk about your favorite (related) books, and whatever you do, don't forget to interact with your commenters! No one wants to read and comment on a blog that the author always ignores.
As you near your publication date, enlist your fellow authors to help you launch your book. This can be done with a simple blog tour. A blog tour is when you and your book are featured on others' blogs. You can do interviews, have the hosting author review your book, write a special post about your book, or whatever you and the other hosts come up with. This helps you because it familiarizes those authors' readers with you and your work. Those readers can turn into long-term readers of your own books!
After your book is released, your blog has transformed into an official author blog. It's time to start backing off on the writing related posts, since many of your non-writer readers aren't going to care much about that. (Some will, but overall they won't.) In essence, your audience has changed. You've gone from attracting other authors sharing in your commiseration to attracting new book readers and keeping the old ones. Since the latter are the ones who give you money, you might want to pander to them!
That's the gist of blogging as an author, but don't forget one important point: update regularly! “Regularly” can mean as little as once a week, as long as you're consistent. If readers think you're not updating your blog anymore, they won't come around. This can be detrimental if your blog is the main way you advertise new releases. Keep your readers coming back and be a happier author.
Following the general advice above should assist you on your road to becoming a successful author. Good luck with your future author blogging endeavors.
Related articles from around the web:
Guest Blogging Ideas for Band Blogs
Do you need some great ideas for rock band guest posts? If you need those ideas right now, then keep on reading this blog post. You'll find a great array of blog ideas that will help you bust through the worst case of writer's block. Take a few of these ideas, do some research, and […]
How To Achieve Greater Blogging Traffic
Now that you have taken the time to obtain a free blogging account, and written updated posts, you are left with wondering why nothing is happening. After all the amount of time and energy spent on creating content, no one is visiting your site. It appears as though even those that are taking the time […]
Blogging Teens
Every day, blogs are created by people of all ages and From all walks of life, but when it comes to blogging, teen writers are truly on the cutting edge of the Movement. Because today's teenagers are the first Generation of people to have grown up using the Internet at every stage of their development, […]
Blogging For Business
Blogs seem to be everywhere now, even making it into the dictionary. So what is a blog and what can it do for your home based business? A blog is simply an online journal that, when used strategically, and boost your sales and allow to you network more effectively. Blogs can be a simple method […]