If you don't know what WordPress is, it's a content management system (CMS) that lets you build and manage websites quickly. If you want to install it on your website, simply log in to your cPanel, go to Fantastico and click on WordPress and make a new installation.
The thing about WordPress is that -and this is what most website owners complain about – while it's convenient to use, its design is not as flexible as designing your own website through HTML.
However, all is not hopeless because you can actually make design customizations to your WordPress websites. How? By knowing the different parts of a WordPress website that you can customize. These are the following:
1. Header
Whether they are simple or complex, almost all WordPress themes allows you to customize the header. If you're not a designer, having a customized header can be way out of your league, however, you can have a header designed for only $5 on Fiverr.com.
The header is a major component in a website design. It's the first thing that your website visitors will notice when they visit your website. So, you should make sure that the header tells something about your brand.
2. Side bars
You can use left-hand sidebars and right-hand side bars on your WordPress websites. You can also use both side bars, but this really depends on the WordPress theme you are using.
3. Color scheme
Again, depending on your theme, you can change the general color scheme of your website to match your niche. There are certain colors associated with different niches: Red for the dating niche and green and blue for the health niche.
4. Widgets
Widgets are also another way that you can add design elements to your WordPress installation. Simply add text or html code to insert an element design. Widgets are very useful for inserting banners and other types of images.
5. background image
Background images are also another way to you change the look and feel of your website. Your WordPress theme could come with a cache of different background images, however, if it doesn't, you can always buy background images through stock image websites.
You may think that WordPress is very limited in design but you can actually make changes and add design elements at the parts mentioned above.
About WordPress Themes
Not all WordPress themes are not created alike and while there are themes that are very simple (like that default theme when you first install WordPress), there are also themes like Flexsqueeze that let you make a lot of changes to the design, from color scheme, header to background image.
Depending on the purpose of your website, using a simple theme could be better than a fancy theme. If your purpose is to capture email addresses, use a simple theme where visitors are practically “forced” into giving up their email. On the other hand, if you want to build an authority site or a shopping site, using a fancier theme is definitely better.
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