Getting a website to rank in the top of the search engines is a very powerful way to obtain customers and prospects for your business. If you think about it, it is perhaps the most targeted form of advertising available. That is because people are actively searching for a product, solution to a problem, etc. If they find your website when they are looking for that then you may fulfill that need they have right then. And, if you pick the right keywords, you could be capturing them when they are in a buying mode and will be more likely to close a sale sooner rather than later. That brings us to the importance of keyword research when it comes to the search engine optimization process.
Picking the right keywords to build a search engine optimization project around is imperative. It is the first, and most important, step of the entire process. Choose words that have low competition and high search volume to get started. Then when you start seeing results you can start chasing more competitive terms. That will bring some traffic to your site and give you confidence and experience to go after the more difficult terms.
The first thing to do when choosing words is to sit down and get in the mindset of your customers. Think like they would about searching for you and your product. If you are a plumber, for example, what kinds of things would they be searching for to fix their problem? They may be looking for a solution to unclog a drain; they may be looking for maintenance on their pipes, for example. Try to come up with a list of 10 to 20 items to get started.
After you have come up with a list, then try to expand that list by adding geographic terms and buying terms. Going back to the plumber example, you could add words like: best, cheap, affordable, Dallas, and reliable to that list. Therefore, you may end up with terms like “best plumber in Dallas” as one of your terms. That is called a long-tail term. It will be easier to rank on and if someone is searching for that term they probably have their wallet in their hands and need help immediately. And, if your site shows at the top you have a good chance of getting a customer because you did your homework on proper keyword research.
Choosing keywords for SEO is perhaps the most important part of the entire process of search engine optimization. Choose words that are too difficult and you may be spending years attempting to rank on words and will become frustrated. Choose words that no one is looking for or have no volume and you may spend time ranking only to find no one even knows about it. Therefore, keyword research is imperative to get right from the beginning. Hopefully, some of the things learned here will help anyone looking to do SEO or hire a consultant will help.
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