Search Engine Optimization: Mistakes To Avoid

It is important that you follow in the footsteps of your peers when it comes to search engine optimization success. That means learning from the mistakes others have made so that you don’t repeat them yourself. Below we have detailed some of the most common problems encountered by others and how you can avoid them yourself.

Meta HTML tags are hugely important, but anyone who believes they will affect their search engine results page ranking for the better is wrong. The meta title tag is what the search engines use as link text, so it has to compel the reader to click it – put a great deal of effort into coming up with catch, descriptive titles. The description tag content often shows up below this link, so provide a quick overview of what you offer and why the searcher needs to visit. As far as the meta keywords tag, you are just offering up your keyword research to the competition. Google doesn’t use that tag any longer, so you shouldn’t either.

If you have a blog hosted on a free service, such as Blogger or WordPress, the time is now to move. Keeping your site there means you can’t focus on using tools which help you to better your SEO. Putting a blog onto its own domain and server gives you a great deal of flexibility when it comes to your theme, add-ons and strategies. In fact, you can add your own domain name for a small fee on WordPress.com which gives you a ton of flexibility for next to nothing. That said, you can’t add AdSense ads on a WordPress.com blog, so you will be losing out on a lucrative income stream. Most web hosts provide you with an install of WordPress for free, so move over, take control of your site and profit.

Be sure to log into your Google account when using Trends, Adwords, Keywords Tool, Webmaster Tools or Analytics. You won’t receive a full report unless you log in. For example, on the Keywords Tool you will see that it tells you to sign in to see the full list of keyword ideas if you aren’t already logged in. They don’t give you that advice for nothing, so be sure to do as it says so that you can see all of the keywords it suggests, providing you with the complete picture.

When you create back links within your own website, focus your “link juice” to just a few pages. Consider which pages on your site best match the topic of the page and choose the top three or five. That will provide each with a significant page rank boost instead of watering it down by linking to 10, 15 or 20 pages within your site. If you do this on every page, you will find that your whole site is boosted and ends up ranking highly for a plethora of key phrases, opening you up to a huge audience of searchers.

While mistakes will be made by everyone and anyone, you now know some which you can easily avoid. Take this knowledge and put it to use as you optimize your website. If you do, you will find that the process becomes much easier and more enjoyable, too.

Related articles from around the web:

Similar content: Search Engine, Google, Keyword Research, Meta Keywords Tag

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