The development of a web design must be intentional and with purpose. I know this runs counter to any idea of freeform and learning as you go, but there is a solid reason for making sure you know where you're going before you try to get there.
Because Search Engine Optimization (SEO) strategies can take so long to have a pronounced effect on your website, and subsequently your traffic, it becomes important to make sure your website matches your objectives by at least 85% before you launch it.
If you need to take time to learn as you go then try doing so through an affiliate revenue program and a site designed for that purpose. Using web builder technology you can build a site at little expense while exploring the possibilities in design and function.
What you learn from this exercise can assist you in bridging the gap between experiment and experience. This will be important as you consider diving into ecommerce.
Some of the standard pitfalls for most web designs are that the pages have already been established and you know what you want to put into each page, but you don't actually finish the content before you launch. What you end up with is an opening page that gives the consumer high expectations and subsequent pages that are either blank or have the dreaded words, “Coming Soon” or “Under Construction”.
This can be a death wish for your website. Complete it before you release it online. Call in help from freelancers if you need to, utilize free article directories when appropriate, ask advice from someone you trust who has been through web designs and make sure every page is functional and informative.
You wouldn't start a brick and mortar business without the racks, merchandise and essential items to make your business wholly presentable to customers. Imagine, if you will, a business that placed two 55 gallon steel drums on the floor of their showroom and them placed a couple of 2×12 wooden planks on top to display their latest high dollar jewelry while a couple of mismatched chairs sit in the corner for customer convenience.
This would never instill trust in the product or the personality behind the business and the same is true of a half finished website designed for the consumer.
When you present a fully optimized website that is developed with both the consumer as well as the search engines in mind you stand a much better chance at reaching both of them successfully.
Unlike a brick and mortar store you do not have to live with the sign, “Pardon our mess”. You can develop a new website offline and upgrade the entire system when you need to.
This article is really for both existing businesses as well as businesses planning to launch. If you have an existing business online, but your website is not what it needs to be block out some time right now to begin web design on an entirely new site. You can redirect your domain when you're ready, but web-building technology can help you achieve that next level in site design that will make the important marketing connections you need to really get noticed online.
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