Common Search Engine Optimization Mistakes You Can Avoid

When you decide to use search engine optimization techniques on your website, it is important that you know the things to avoid as well as you understand the strategies you must engage in. This article will walk you through a few hurdles others have overcome which you can totally avoid. This will make optimizing your website a breeze.

Selecting keywords is a tough process, and choosing key phrases you think will work without researching them will leave you in trouble. While “school help” might seem like the right term to use, “homework advice” might actually be more lucrative. Your search engine optimization techniques will only be as good as the key phrases you select. Use a free site like Google Keyword Tool to analyze the key phrases you think are the best to ensure that your gut feeling is truly on point. If it isn’t, you will find a list of other keywords which would be better to target, then you can research each and select those you think best fit your niche and will provide you with traffic your competition isn’t already targeting.

If you want to use JavaScript menus on your site, be sure to learn about how Google views that content. The fact is that the spiders often can’t read it at all, so you must also offer an HTML menu at the bottom of your page so the spider can get around and index your whole website. You should also create a sitemap, which is non-javascript, to provide spiders with an easy way to locate every page on your site. You can also use the NoScript HTML tag to provide links the spider can crawl without getting stuck.

While graphics are nice to look at, they just don’t cut it when it comes to text. If you create headers which are graphics, the search engines will have no idea what they say, plus you will be losing out on the Heading HTML tag which gives importance to the text it includes in the search engine spider’s eyes. Use CSS instead to make your headers look attractive.

There are four things you need to do to continue your success once you have search engine optimization techniques in place. The first is to continually optimize new content, building keyword lists, doing your research and gathering back links. The second is to watch the key phrases you already have in place and tweak them as necessary. The third is to watch what your competition is doing at all times. The last is to keep abreast of changes at Google, especially in regards to their algorithms, and be ready to change your site to stay on the company’s good side.

As long as you take the time to learn from this article, you shouldn’t fall prey to any of these mistakes. That will make your project easier to complete and more successful in the end. Continue to learn about search engine optimization so you can become a master in the field, building the popularity of your website and boosting your income as well.

Further reading:

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