One of the biggest challenges that face web site owners is trying to traffic to their websites. This is usually achieved by getting the best possible ranking with the search engines, which comes down to trying to get onto the first page of Google or the other engines such as yahoo and Bing.
It's important to understand if you are promoting a popular product or services you may have hundreds if not thousands all competing for that same spot. For you to get the edge over the competition you need to do some fine-tuning of your site with search engine optimization. This is not as complex as it sounds and the steps below can give you some guidelines to improving your site to get some search engine attention.
Step 1: Check the layout and design of your website
Whilst you may think you have an impressive looking website, it could also be at the root of your problems. Does your copy start half way down the page, making it more difficult for the search engines to grasp what your site is about? Have you got bloated over sized graphics that make your page slow to load or too much white space between the lines? It's not difficult to tweak your pages to get them right.
Step 2: Have you placed your keywords strategically through your website?
Keyword stuffing can be detrimental to your site but so can lack of keywords. It's no longer good enough just to put your keywords in the title and meta tags, you need to have a certain percentage placed appropriately within your copy and articles. Your critical keyword is ideally to be found in your first paragraph of text, and should also be used in headlines and in your hyperlinks.
Step 3: Text links and site maps
To get your site recognized and positioned you need to make sure that all of your pages are being found by the web spider when it crawls your site; which means you need to get your site indexed correctly. It's important to include a site map in your website that shows all the links to your inner pages. Another good habit to get into is creating a navigation menu with text links, these are a lot easier for the search engine robot to follow and identify all your pages. On page search engine optimization is just as important as off page.
Step 4: Backlinks Quality vs. Quantity
When you are trying to position yourself a highly competitive category you will need quality backlinks to your site, preferably PR 6 & 7 when you can get them. You will find that when you have good content in your site others are willing to link to you as it provides credibility for their own sites.
But this can take time to build up, in the meantime you can actively search yourself and start requesting links, the more the better. Don't overlook that quality will outdo quantity any day in terms of getting your site a better ranking.
Step 5: Keep up to date with search engine rulings
Search engines change their rules quite frequently and it is important to keep yourself up to date. This isn't as hard as it may sound, there are numerous forums and blogs on the net that regularly post information on the latest changes.
Subscribe to informative newsletters or join relevant forums so you always know what changes are in the wind.
Search engine optimization (SEO) can be complex, but following these few simple steps provides the basics for getting started.
Related articles from around the web:
Related searches: Search Engines, Search Engine Optimization, Search Engine Optimization
Comparing Business VoIP Providers
VoIP has easily replaced the traditional landline. A lot of business owners prefer to use VoIP services and save huge amount of money that would otherwise be spent on efficient communication. Every business depends on internal and external communication to grow and VoIP makes it possible for the business to reach its potential with cheap […]
The Importance of Internet Marketing for Your Business
There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]
5 Basic Principles of Online Reputation Management
selling online is a challenge as there are a number of things that a seller needs to be careful about. The most important among these is maintaining their online reputation. This is easier said than done because the business has unsatisfied customers and rivals to deal with. They keep a close watch on the business […]
What is Ariba?
SAP Ariba, is the modern business marketplace, where purchasers and sellers enjoy the freedom of finding one another and executing business on a distinct platform. It enables suppliers with the capability to undertake bids, catalogs, and invoices. In the same way, it enables buyers with the ability to look out for suppliers, obtain goods and […]