Social media marketing is one of my favorite forms of marketing. That wasn’t always true because in the beginning I didn’t know what I was doing. Like many marketers, I thought that marketing on social media was just about posting links and telling people to buy your products. I was gravely wrong and I wasted many months marketing in that ineffective style. I think that I suffered with social media marketing because it was more of an after thought. I was making money in other arenas so I didn’t put much work into it. I’m glad that I eventually decided to figure it out.
Not to toot my own horn or slap myself on the back too much, but I am great when it comes to marketing theory. I’ve studied a ton psychology over the years and in recent years I’ve been studying more about the psychology of marketing and sales. I’ve learned so much from studying this that I incorporate what I’ve learned into all my marketing campaigns. I have also creating my own marketing theory that I apply to my marketing efforts. I really love trying to figure what the market needs and how best to deliver it to them.
When to comes to social media, the market is looking for entertainment and information. I can’t always give them entertainment but I can give the good information in an easy to digest form. The majority of my social media efforts is based around sharing info. I don’t share notes or huge blocks of text. I simply state a problem, why people suffer at it, why they can continue to suffer at it, and how to solve that issue. I am very succinct with it and people appreciate it.
Also, to vary my message, I use videos to explain the concepts and the solutions. I even hire other people to do the video. I always lead in with text about the problem and the solution. I have found this to be a great way to market on social media platforms. Everyone loves videos and you can make a good video go viral within a few days. That is the gift on the internet, being able to reach masses of people with a click of the button.
I always try to hit the fundamentals and the emotional side of an issue without being overly sappy.
As you can see, social media marketing is a great was to earn money and it’s a great place to market. Marketer who invest the time on quality content with reap the greatest reward. I didn’t start making money until I focused on quality content. Quality content gets shared at fast rates, which equals more money for me. I also focus on what issues people have in life, why they have these issue and how best to solve them. This is how you master social media and build a great reputation for sharing interesting informational things that people can actually use.
You may also like these articles:
Similar topics: Social Media Marketing, Social Media Marketing, Social Media, Marketing Campaigns, Marketing Theory, Marketing Efforts
It’s very easy to get involved in social media marketing. After all, using the sites is free, and most people are familiar with the sites because they use them personally. In fact, social media marketing is a great way to communicate with customers, because most people belong to at least one social media site. However, […]
Do you use social media to promote your brand? You should think about launching a social media marketing campaign to make your brand more accessible. If you need help with this new campaign, you should review the following article. Learn more about your audience and their relation to social media. Some target groups are not […]
No matter which way you look, there is someone taking advantage of social media marketing. It started with Myspace in the 90’s, and eventually it evolved into Facebook, the social network that would go on to define the world. There have been a few intermediate social networks, such as MyYearbook.com, though these never actually made […]
Facebook is by far the most popular social media site out there. A movie has even been made about the founder. That is why it is a perfect place for you to market your business and interact with your customers. However, it can be a challenge to interest people when your page first goes live. […]