How To Develop A Search Engine Optimization Campaign That Works

Developing an SEO campaign is a great way to get more exposure for your website. You should keep reading to learn more about the efficient methods you can use for your search engine optimization campaign.

Start by identifying five strong keyword phrases to describe your topic. You can use Google AdWords to learn more about different keyword phrases. You will be able to compare search volume and popularity for any keyword you can think of. Make sure the visitors you want to target are likely to look up the keywords you select. It is best to limit yourself to five strong keywords but you should not hesitate to use several other secondary keywords for specific pages or sections of your website.

Be careful with your keyword density. You should not place too many keywords in your articles. It is best to use HTML tags for your keywords. Use title tags filled with keywords to describe an entire page or an article. Optimize your links with some keywords in your anchor texts. You can also optimize your pictures with some alt tags. If you have videos on some of your pages, optimize them with a title filled with keywords and a short description.

Organizing your site in a logical way will make a difference. You should structure your site to make your content easy to find. Use site-wide links organized in a menu to draw attention to your main pages. You should also use plenty of individual links to help readers find more pages they will be interested in. Test all your links regularly and do not hesitate to update your old pages with new links to more recent content as you develop your website.

Update your site as often as possible. Your pages will rank higher in search results if they are considered as current by search engine spiders. You can update your pages by writing new articles, adding new links or even by recycling your content. Try recycling your content every six months or so. Your audience will probably not remember your old articles and search engine spiders will assume this content is new if you carefully delete duplicate content.

Build a lot of back-links to bring more traffic to your site. Avoid low quality back-links that do not properly target your audience. It is best to get a smaller number of back-links as long as they bring traffic to your site. You can get quality back-links by sharing your articles on article directories or by exchanging links with other webmasters. Use a visitor tracker to get an idea of which back-links bring the most traffic to your website. Work on getting more back-links regularly since most links will not bring traffic to your site for more than a few months.

These search engine optimization tips will help you rank higher in search results. You will soon get a lot more traffic than every before if you apply these strategies and look for ways to improve your SEO campaign.

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Similar topics: Search Engine Optimization, Search Engine Optimization, Search Engine Spiders, Keyword Phrases

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