There is so much to read online about search engine optimizations, but not all of it is current. While some techniques worked a decade ago, sophisticated algorithms have rendered much of it obsolete. These tips from the past have become myths which some people still hold as true. If you would like to be updated on what is currently fact, continue reading this article.
Keywords must match search queries exactly. Nope! Keywords need to be used naturally in titles, content and HTML tags. A great nine-word title which explains exactly what the content is about will provide the search engine with a good reason to rank you highly, even for keywords which are slightly different than the one you are focused on. Awkward wording just to get a key phrase into use will be obvious and will serve to bring your site down. There is nothing worse than finding an article you are hoping to be expert advice only to find that it is nothing more than SEO copy.
You have to be first on the search engine results page to profit. Yes, studies do show that the top three links on a page are the most clicked of all. Funnily enough, those same studies show that being in the top three spots on page 2, 3, 4, etc. has the same benefit. As search results appear in other places, such as author profiles, click-through rates become harder to track. The fact is that a listing with a great, enticing title and attractive, detailed description is more important than your page rank. You no longer have to be number one to find success.
Keyword density must be two percent. When it comes to the perfect keyword density, there is no such thing. It's amazing how many people continue to perpetrate this myth! The fact is that a keyword must naturally appear within the content. If you must use it many times, then so be it. If you shouldn't use it too frequently, then that is just the way it should be. The only caveat is that the key phrase must appear in the title of the page, otherwise no one will know what the page is supposed to tell them. It's also important to include the phrase in a headline at the top of the content, and within the file name of the page itself. It should also appear at least one time in the text on the page. The fact is that unique, interesting content will likely have the keyword repeated in all of these places naturally, so you shouldn't have to work hard to get it there!
These myths are just some of the problematic advice you will find online, but this article has at least cleared them up for you. As you go forward, question what you read and consider it's validity when compared to other expert advice you have received. It is likely that the best advice will stand out clearly as being accurate, so trust your gut and continue learning all you can.
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Similar topics: Search Engine, Expert Advice, Keyword Density
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