Internet Marketing – Why Content Matters

Blame Google, a panda and a penguin.

While PageRank — Google’s algorithm that measures how many links link to and from a site – was their initial primary ranking system, content has become king.

‘Panda’ became the codeword for the changes in their ranking algorithms by which they ranked sites using texts and the keywords found on individual pages. What this basically meant was that a page with lots of text that included the keywords a person was looking for would rank high in the search results. Sounds logical, but it backfired.

People would take advantage of that system and place large amounts of keywords on their sites. Someone selling used cell phones for example would put the words “used cell phones” hundreds of times on a single page, on many pages. Another popular way of cheating became scraper sites. By scraping the web, they would basically steal content and copy it, creating duplicates. Then ads would be included. These sites could be created automatically by the thousands and would mislead first the search engine and second the visitor who would then click on the ads, giving the scrapers revenue.

Google quickly grew wise to that and adjusted panda again. They now looked for complete articles and would ignore the obvious cheaters and duplicators. However, soon spun content appeared, meaning a program would develop a nonsensical article that included the keywords. Since the Google search spiders are only robots, they wouldn’t know the difference between actual articles and a spun one.

Recently Google changed their policy again, this time bringing artificial intelligence into the fold. They would use and study human test subjects while they surfed sites and ranked them by quality, trustworthiness, speed, design and so on. Panda’s learning algorithm would pick up on the similarities these test people found and could so learn to recognize spun from real articles, bad sites from good sites, low quality from high quality.

September 2012 a penguin came along. Together with a new panda update, this new Google algorithm declared war on sites violating their webmaster guidelines. Fake articles, link schemes, keyword stuffing, scraper sites and other black-hat practices are now being recognized and ignored.

Thanks to the panda and the penguin, Google now only respects sites that are legit. That means that in order to get a good ranking a site needs to have genuine information on the subject it tries to advertize. Or at the very least genuine content that contain the keywords written by real flesh-and-blood writers. The more real articles and blog posts with keywords, the higher the respect and the higher the ranking.

This has created the need for webmaster and site owners to update their sites with content. Lots of it. While it is more work and expenses for the webmasters and writers, it is a very fair arrangement for the end user.

After all, all we want to do is to type in a keyword and get a decent answer.

You may also like these articles:

NetMarketZine is an officially authorized and remunerated associate for recommending high quality products found on this website. Links on this website may be associate links which means if you click on a link of a recommended product, I/we may receive monetary compensation. However, this does not affect any unbiased information presented on this website. The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com. Additional affiliate programs and networks may include Avantlink, CJ, Clickbank, Walmart, BestBuy, AliExpress, and others.

You May Also Like These Topics...

How to Effectively Target Your Marketing

Advertising has traditionally entailed the creation and dissemination of promotional content that, one hopes, will attract the interest of new customers while also building a professional and wide brand image and awareness. Hopelessly inefficient, this form of advertising has been largely replaced by the rise of targeted advertising – helped along by big data sets […]

Why SEO is Important for startups?

Most of the startups just look at paid advertising as an Avenue to bring visitors to their website. The problem is that paid advertising requires you to spend a consistent amount of money. On the other hand, when you’re looking at SEO, you would realize that the cost of running SEO campaign is much lower. […]

Top 10 Free Sales Tools from Google to Friday CRM

When you’ve started up with a product and you want to reach a much larger scale with, you are for sure going to choose something that is of a larger scale itself to promote it right? So when people launch a product or an item online the prime goal for it, is to be able […]

The Importance of Internet Marketing for Your Business

There is fierce competition in the industry which has led to a complexity in marketing. Traditional marketing was aimed at the local market and the target was the local audience. With the impressive growth of the internet and the surge in e-commerce, various businesses are going online and use digital marketing services for their business. […]

Previous Post

Personal Development Starts The Moment You Wake Up

Next Post

Credit Card Marketing

Leave a Reply

0 Shares
Tweet
Share
Share
Pin