What is Link Bait? Link bait simply refers to creating a “strategic content” that is designed to attract readers from around the web. It’s written with a furtive goal in mind: To have other bloggers and social networks comment or refer to it in their own respective sites and communities as a “must read” piece of content. So you need to be a bit more pre-meditated in your planning than a normal post.
The idea is to build irresistible excitement with an article or content on your blog or website that will create inbound links from other sites. One of the easiest ways to create link bait is to take a popular news headline and write an explosive catchy article about it and then submit it to the web and watch as other websites and blogs link to your article. Keep in mind that this technique will have more impact and provide more quality links if your content is original and dynamic. And a site that has a large amount of content is more likely to get higher overall rankings from having a larger index of pages on the search engines.
The most important type of link is the in-bound link. Inbound links are generally from topically related websites, thus these new inbound are beneficial for search engine optimization purposes and beneficial from a users standpoint as well. Links obtained from link baiting require no additional work on the website owners’ part; once the link bait has been added to the website, inbound links will build naturally and without additional effort.
Include things that would cause other webmasters, publishers and just people in general to send you traffic; things like:
– This site has a software utility that formats emails for free.
– This site has a program that allows you to semi-automatically submit your sites to all of the major and minor search engines and directories for free.
– This site that has a listing of all the major blog directories.
Build a system for a niche where the top blogs are grouped together in one useful place for readers.
The Key components could be:
– An organized list of quality sites all in one place.
– An attractive looking banners so bloggers will want to embed.
– A strategic anchor text with badges for full SEO benefit.
This is a highly effective strategy, and not just for SEO purposes. Perhaps even better, the branding of your list throughout the social web and on lots of blogs can create great awareness for your program. If you make your link bait page a quality repository for information in your niche, you’ll receive a ton of traffic in no time.
If you link bait, and do it well, it will result in a regular stream of traffic, which may lead to loyal readers and subscribers. In reality there are countless ways to accomplish this to create a popular web destination or take any site to the next level. The methods listed above are proven successes, and certainly things you can to do to broaden your site’s range while boosting referral traffic.
In conclusion, the success of a linkbaiting strategy is generally granted with only two conditions:
1) For a reference page, you are an authority in the field, and for entertainment your content is innovative.
2) Your article should be visible on the Web and read by a sufficient number of people.
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